VARSITY SPIRIT ALL STAR SALES SPECIALIST CANDIDATE PRESENTATION
Published on Mar 04, 2026
All Star Sales Specialist Presentation by Nancy Cunningham
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PRESENTATION OUTLINE
Untitled Slide
WHERE WINNING VALUES TAKES THE STAGE!
- SERVICE
- PASSION
- INTEGRITY
- RESPECT
- INNOVATION
- TRANSPARENCY
- HONESTY
ALL STAR SALES SPECIALIST
MISSOURI - IOWA - MINNESOTA
MISSOURI
- Cheer Athletics St. Louis (Chesterfield)
- Cheer St. Louis (St. Peters)
- Cheer Elite Spirit Gym (Bolivar)
- Platinum Athletics (Maryland Heights)
- ICE Allstars - St. Louis (Chesterfield)
- Central Missouri All Stars (Columbia)
- All-Star Performance Inst. (Columbia)
- Summit Athletix (Ozark)
17+ opportunities in Missouri!
MISSOURI (cont.)
- Gold Medal Gyms (Republic)
- All-Star Gymnastics & Cheer (Nixa)
- Icon Cheer (Springfield)
- Nash Jem Elite All-Stars (Lee's Summit)
- High Voltage Cheer (Kansas City)
- Xtreme Cheer Allstars (Oak Grove)
- World Class AS Dance (Chesterfield)
- Allstar Dance Academy (Warsaw)
IOWA
- United All Stars Inc (Fort Dodge)
- Starstruck All Stars (Pleasant Hill)
- Iowa Elite Cheer, Inc (Cedar Rapids)
- Iowa Elite Cheer Des Moines (Clive)
- Tribe Athletics (Grimes)
- River City All'stars Dance Studio (Muscatine)
6+ opportunities in Iowa!
MINNESOTA
- Planet Spirit/IEC Allstars (Golden VLY)
- Northern Elite All Stars (Bloomington)
- Empire All-Stars (Jordan)
- Minnesota Xtreme AS Cheer (Oakdale)
- Minnesota Xtreme AS Cheer (Twin Cities)
- Farmington Gymnastics & Cheer
12+ opportunities in Minnesota!
MINNESOTA (cont.)
- Amp Athletics (Coon Rapids)
- Minnesota Xtreme All Star (Rochester)
- Ideal Athletics (Hermantown & Duluth)
- Minnesota Power Athletics (Mankato)
- The Dance Warehouse All Star Team (Chanhassen)
- Showcase Dance (Elk River)
RETAIN
REGAIN
ATTAIN
Account focused. Relationship Building is my BEST in Sales - Superpower!
So...what's the plan?
Fortunately...There's Varsity!
30 - 60 - 90 Action Plan for Success
BE A SPONGE
FIRST 30 DAYS: LEARNING AND ABSORPTION
Days 1-30: Learn, Absorb, and Expand Varsity Spirit All Star Knowledge
1] DELVE-IN to the Varsity All Star Fashion Design Book
2] SOAK-IN product knowledge for ALL sales opportunities including: Uniforms, Apparel, Design Details, Accessories, and Varsity Beauty
3] SOAP-UP on Systems Training. Master internal Salesforce CRM and ordering systems for focused results.
4] CLEAN UP the competition with Stakeholder Mapping. Meet with key internal teams, Sales Management, Design, and Competition and Events brands. Gather information to understand the relationship we have with key customers - gyms, business owners, and teams so we can better serve them and meet their needs.
5] SCRUB-UP with the who, what, when and where the competitions and events are happening and who the key accounts are from the territory that attend.
1] DELVE-IN to the Varsity All Star Fashion Design Book
2] SOAK-IN product knowledge for ALL sales opportunities including: Uniforms, Apparel, Design Details, Accessories, and Varsity Beauty
3] SOAP-UP on Systems Training. Master internal Salesforce CRM and ordering systems for focused results.
4] CLEAN UP the competition with Stakeholder Mapping. Meet with key internal teams, Sales Management, Design, and Competition and Events brands. Gather information to understand the relationship we have with key customers - gyms, business owners, and teams so we can better serve them and meet their needs.
5] SCRUB-UP with the who, what, when and where the competitions and events are happening and who the key accounts are from the territory that attend.
BE A CONTRIBUTOR
NEXT 60 DAYS: COLLABORATION AND APPLICATION
Days 31-60: Collaboration and Application. Shift focus to Team Collaboration, Managing Accounts, and Improving Processes for success.
1] TAKE Ownership: Begin managing portfolio of accounts within assigned territory.
2] BUILD Relationships: Actively engage with gym owners and coaches to learn and understand their season's needs.
3] IDENTIFY Growth Opportunities: Spot gaps in the current sales or marketing strategy and utilize suggestive selling.
5] COLLABORATE: Work closely with cross-functional teams to align on marketing campaigns or product launches.
1] TAKE Ownership: Begin managing portfolio of accounts within assigned territory.
2] BUILD Relationships: Actively engage with gym owners and coaches to learn and understand their season's needs.
3] IDENTIFY Growth Opportunities: Spot gaps in the current sales or marketing strategy and utilize suggestive selling.
5] COLLABORATE: Work closely with cross-functional teams to align on marketing campaigns or product launches.
BE PRESENT! Gyms - Competitions - Events
CONNECTING WITH KEY CUSTOMERS
BE A LEADER
Final 90 DAYS: Strategic Growth and Impact
Days 61-90: Strategic Growth and Impact focused:
1] DRIVE Revenue and Results. Achieve sales targets, new account acquisitions, and overall territory growth.
2] DELIVER measurable results with a focus on long-term success.
3] DEVELOP a 6–12-month territory plan aimed at exceeding goals and expectations.
4] PRESENT a long-term, proactive strategy for leveraging key accounts and deepening these relationships, to expand market share value.
1] DRIVE Revenue and Results. Achieve sales targets, new account acquisitions, and overall territory growth.
2] DELIVER measurable results with a focus on long-term success.
3] DEVELOP a 6–12-month territory plan aimed at exceeding goals and expectations.
4] PRESENT a long-term, proactive strategy for leveraging key accounts and deepening these relationships, to expand market share value.
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