RAD is fearless, independent and original. We work to bring the best tasting good for you food to keep our clients active and feeling strong. Athletes and active people are our family. We've literally climbed mountains and ridden goat trails to get the right food to our athletes while racing. We are committed, completely. This lights our fire and feeds our soul.

In a nutshell, RAD is a stalwart catering company with a focus on the endurance community. We believe nobody does it better.

#feedyoursoul #rad #radboulder #enduranceathletes #doepicshit

Have you ever had a moment at work that quite literally brings you to tears...of joy? We have. And we do. Repeatedly. Our vision is simple and organic. We want to feed athletes and active people the best food possible, while still tasting off the hook. We stay true to supporting small local farms to source our product and fight the fight to stay green by packaging in compostable/recyclable containers. We aspire to educate the community on the benefits of eating well, eating local and staying active. "The most powerful weapon on earth is the human soul on fire" ~Ferdinand Foch. If this is true...RAD is an inferno. This is our vision.

"When you do things from the soul, other people really dig that shit."

The why. Why RAD. Why now.

Could there actually be a better suited team for RAD? We think not.

With a love of the outdoors and endurance sports, Morgan and Kelly are the heart and soul of this little company.

Morgan comes with a background in business, retail and over 20 years in the outdoor industry. Morgan is an avid cyclist.

Kelly is a CIA graduate and has over 25 years of culinary experience along with co-authoring several published cookbooks. Kelly is an avid runner.

Our elite team enables RAD to have a far away reach when we are feeding athletes on the opposite side of the globe.

We are proud to call the following elite athletes our RAD family:
Timothy Olson, Ryan Lassen, Cat Bradley, Darcy Piceu, Jason Koop, Anna Frost, Scott+Jenny Jurek, Clare Gallagher, Matt Segal, Hillary Allen, Dave Mackey and Billy Yang.

-We have fed the top ten fields for both men and women at Hardrock 2015, 2016, 2017 and 2018

-We work regularly to feed GU, Smartwool, LaSportiva, GoFar, Boulder Running Company, HOKA, Trail Sisters, Adidas Terrex, CTS, Kelty, Sierra Designs, Salomon, Suunto and Altra

We would simply not exist if not for our community. We are ridiculously fortunate to live in Boulder, CO for endless reasons. Boulder is saturated with endurance athletes and has been named the "Foodiest City in America" by Bon Appetit magazine, has a strong sense of support from locals focused around Zero Waste, non-GMO, organic practices and supporting local small farms. These aspects are all paramount to how RAD rolls. 90% of our produce/animal protein comes from small farms on the CO Front Range.

This little town has been the perfect place to start such a cool little company. We truly believe RAD could not have sprouted it's wings in but a handful of other locations across the globe. We are truly grateful for Boulder, ColoRADo.

The RAD team can often be found locally at workshops, film screenings, fun runs, clinics and races supporting our community.

Morgan and Kelly are also proud to be partnered with Enduro Bites and Epic Provisions as ambassadors.

Add more brands? This seems just as much as the why. Community slide?

RAD has been featured in Outside Magazine, Outside Online, Yellow Scene Magazine, Women's Running Magazine, Competitor Magazine, Competitor Online, several podcasts, the Boulder Weekly, The Boulder Running Journal and the Daily Camera. You can also find RAD submissions on several popular blogs around the world.

You can find RAD on FB,Twitter and Instagram: @RADBoulder @radboulder

We'd love to hear from you!

Give us a shout anytime to chat, learn more about what's in the fire or throw us a line.
#stayrad

email: kelly@radboulder.com
cell: 757.871.7394

Kelly+Morgan Newlon
Real Athlete Diets
www.radboulder.com
Boulder, CO USA

We make great food for athletes and active people.

Our clients are elite athletes as well as weekend warriors.

We reach our community in several ways:

~Pre and post race food. This includes, but is not limited to ultra marathons, cycling races, athlete camps and clinics, athlete summits,

~Large and small scale caterings to events sponsored through the most prominent brands in the outdoor industry.