The Innovation Notebook
Published on Jan 13, 2016
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PRESENTATION OUTLINE
Monthly Ideas & Inspiration for consumer-focus and brand value
"Internet of Things" // The Bud Light e-fridge notifies you when you're running low
"Internet of Things" // Wrigley seeks to increase digital impulse purchase via Amazon Dash
"Internet of Things" // L'Oreal's patch tracks UV exposure (CES)
"Internet of Things" // Whirlpool anticipates personalisation & touch screen in future homes (CES)
Online Retailing // Starbucks China Tmall online store
Big Data // The BMC Universal Technologies vending machine that analyses your expressions while you choose
Vending // Pepsico's Hello Goodness vending concept delivers BFY F&B
Fan Fame // In the US, Ford asked consumers to design outdoor sign with their name (fordbydesign.com)
Fan Fame // in France, Danette launched dessert cups with fan pictures
Fan Fame // in Ukraine, Milka offered a chance to communicate "Tender Messages"
Haptic // Peugeot's mobile ad vibrates to reflect the engine's feel
Crowdsourcing // In Australia, Cadbury's Time Out brand reaches out to teenagers via a Snapchat contest
Democratization // Mercedes, Ford launch car sharing apps
Lifestyle // Honda Road Readers turns a family ride into a reading adventure (free for Honda drivers)
Big Idea // Snickers keeps communicating the "hunger" idea for Snickers Crisper http://tiny.cc/notyou
Agencies // Mars "challenges" BBDO's global offices for a YouTube Twix ad
http://tiny.cc/twix
Twix challenged ten global BBDO teams to each create a “visually powerful” video for the candy bar that “crosses borders” and plays off of the brand’s ongoing left Twix vs. right Twix rivalry.
According to BBDO, the experiment stemmed from the agency’s quest to improve its global storytelling and nimble content creation skills in today’s quick-turnaround environment.
Once the ads were good to go, they ran in the US, UK and Netherlands. To measure which videos proved the most successful among consumers, Twix measured view-through rates on YouTube (when a user views a video for 30 seconds or until the end, whichever comes first) and surveyed viewers to determine ad recall.
BBDO said the ads all ran on a single day with more than million impressions per country.
According to BBDO, the experiment stemmed from the agency’s quest to improve its global storytelling and nimble content creation skills in today’s quick-turnaround environment.
Once the ads were good to go, they ran in the US, UK and Netherlands. To measure which videos proved the most successful among consumers, Twix measured view-through rates on YouTube (when a user views a video for 30 seconds or until the end, whichever comes first) and surveyed viewers to determine ad recall.
BBDO said the ads all ran on a single day with more than million impressions per country.
Social Shopping // Amazon ups the reviews game with Expert opinions
Stress Free // Ikea launches LATTJO – a collection for inspiring young and old to play together, all the time, everywhere
Stress Free // In Peru, Trident positions gum chewing as a stress-relief strategy and creates "ChewiYoga"
Schieber Research
Tel Aviv // New York // info@researchci.com
