DIGITAL STRATEGY FOR PRESENTERS

KEY INGREDIENTS...

• Know your customer
• Content
• Engagement
• Strategic plan
• The secret sauce...

THE PLAY'S THE THING

• What you know is half the battle
• You're only as good as your product
• How do you become and remain relevant?
• How do you compete?
• How do you go from consideration to choice?

KNOW YOUR CUSTOMER

• Who are you targeting?
• Where are they?
• What media do they use?
• What are they into?
• Do they care about your story?

CONTENT IS KING

• You're now a storyteller
• Keep it real
• Let them help
• Visual, visual, visual
• Track and iterate

ENGAGEMENT IS QUEEN

• Content isn't enough
• Ask, prod, & kick
• Use every trick in the book
• Measure and observe
• Iterate as needed

THE PLAN'S THE THING

• Start with what you know
• What you don't know is crucial
• About that plan...
• Prioritize, schedule, execute
• Measure and modify

THE SECRET SAUCE

• Myth vs. reality
• Here's what works
• Get customer input
• Use what fits
• Stick with the plan!

Wrap-Up

• Know your customer
• Create and share great content
• Engage your audiences
• Have a plan and execute well
• Use the best tools

mark@colloquy.biz

www.colloquy.biz

@markhcohen

linkedin/markhcohen