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Digital Strategy for Presenters in the Arts
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Published on Nov 20, 2015
Essentials for practically any digital strategy.
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PRESENTATION OUTLINE
1.
DIGITAL STRATEGY FOR PRESENTERS
A PRESENTATION FOR IOWA/PLAINS PRESENTER NETWORKS
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mobo85
2.
KEY INGREDIENTS...
Know your customer
Content
Engagement
Strategic plan
The secret sauce...
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djwtwo
3.
THE PLAY'S THE THING
What you know is half the battle
You're only as good as your product
How do you become and remain relevant?
How do you compete?
How do you go from consideration to choice?
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slgckgc
4.
KNOW YOUR CUSTOMER
Who are you targeting?
Where are they?
What media do they use?
What are they into?
Do they care about your story?
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smoorenburg
5.
CONTENT IS KING
You're now a storyteller
Keep it real
Let them help
Visual, visual, visual
Track and iterate
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joiseyshowaa
6.
ENGAGEMENT IS QUEEN
Content isn't enough
Ask, prod, & kick
Use every trick in the book
Measure and observe
Iterate as needed
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Jickel
7.
THE PLAN'S THE THING
Start with what you know
What you don't know is crucial
About that plan...
Prioritize, schedule, execute
Measure and modify
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Lee Cannon
8.
THE SECRET SAUCE
Myth vs. reality
Here's what works
Get customer input
Use what fits
Stick with the plan!
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ZERGE_VIOLATOR
9.
Wrap-Up
Know your customer
Create and share great content
Engage your audiences
Have a plan and execute well
Use the best tools
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stevendepolo
10.
mark@colloquy.biz
www.colloquy.biz
@markhcohen
linkedin/markhcohen
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robert.barney
Mark Cohen
colloquy.biz
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