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Digital Strategy for Presenters in the Arts

Published on Nov 20, 2015

Essentials for practically any digital strategy.

PRESENTATION OUTLINE

DIGITAL STRATEGY FOR PRESENTERS

A PRESENTATION FOR IOWA/PLAINS PRESENTER NETWORKS
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KEY INGREDIENTS...

  • Know your customer
  • Content
  • Engagement
  • Strategic plan
  • The secret sauce...
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THE PLAY'S THE THING

  • What you know is half the battle
  • You're only as good as your product
  • How do you become and remain relevant?
  • How do you compete?
  • How do you go from consideration to choice?
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KNOW YOUR CUSTOMER

  • Who are you targeting?
  • Where are they?
  • What media do they use?
  • What are they into?
  • Do they care about your story?
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CONTENT IS KING

  • You're now a storyteller
  • Keep it real
  • Let them help
  • Visual, visual, visual
  • Track and iterate
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ENGAGEMENT IS QUEEN

  • Content isn't enough
  • Ask, prod, & kick
  • Use every trick in the book
  • Measure and observe
  • Iterate as needed
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THE PLAN'S THE THING

  • Start with what you know
  • What you don't know is crucial
  • About that plan...
  • Prioritize, schedule, execute
  • Measure and modify
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THE SECRET SAUCE

  • Myth vs. reality
  • Here's what works
  • Get customer input
  • Use what fits
  • Stick with the plan!

Wrap-Up

  • Know your customer
  • Create and share great content
  • Engage your audiences
  • Have a plan and execute well
  • Use the best tools
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mark@colloquy.biz

www.colloquy.biz

@markhcohen

linkedin/markhcohen

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