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Copy of BRAND KEY

Published on Jul 25, 2016

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PRESENTATION OUTLINE

1.

BRAND KEY

Photo by David Gallard (Mr Guep)
2.

Datos de la marca

Photo by massimo ankor
3.

ROOT STRENGHTS

VALUES/BENEFITS
Photo by Tyler Dawson
4.

COMPETITIVE ENVIROMENT

Photo by tharrin
5.

TARGET

Photo by zubrow
6.

Insight

Purchase motives
Photo by Vox Efx
7.

Benefits/Discriminator

FUNCTIONAL & EMOTIONAL
Photo by Hotel Ocho
8.

VALUES, BELIEVES &

PERSONALITY
Photo by my little red suitcase
9.

REASONS TO

Photo by Asja.
10.

Brand Idea

The ESSENCE
Photo by Rohit Chhiber

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