PRESENTATION OUTLINE
10 Signs You Should Have a Pretzel Franchise
Pretzel franchisees come from all walks of life and run the full gamut of traits, personalities, and personal goals. This variety is part of what makes snack businesses like Pretzelmaker so much fun to be a part of. While individuality is an important aspect of a pretzel franchise, there are some common characteristics that all great franchisees share.
Topics of Discussion
- A positive attitude helps encourage employees and create positive experiences for customers.
- Franchisees with a passion for their business will naturally promote sales.
- Effective marketing techniques are continuously evolving and franchisees need to be on top of the most current ways to engage new customers.
4. Every Pretzelmaker franchise that opens is strongly tied into its community. Since Pretzelmaker is a snack food franchise, sales depend heavily on foot traffic. This means that the people that walk through the area are the target customer base. A passion for the cultural characteristics and the well-being of the community helps franchise owners to relate to customers on a more fundamental level.
5. Like a positive attitude, ambition and self-motivation are also infectious and set the standard for store managers and employees to follow. Franchisees should not be motivated solely by results, as they will vary from day to day and season to season. Ambition and self-motivation help franchisees to consistently guide the store to new levels while facing daily challenges.
6. No business is static. The best franchisees are committed to attending brand meetings, learning ways to improve operations, and providing on-going training for employees. New advancements in marketing and daily systems help businesses to grow and thrive.
7. Franchise owners should have financial stability, with net worth of at least $250,000 and liquid assets of at least $100,000 per store. This allows franchisees the freedom to complete needed changes, improvements, and repairs without jeopardizing store’s health. It also allows franchise owners to survive sales slumps and analyze progress to prevent future slumps.
Disclaimer: This information is not intended as an offer to sell, or the solicitation of an offer to buy, a franchise. It is for information purposes only. Currently, the following states regulate the offer and sale of franchises: California, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington, and Wisconsin. If you are a resident of or want to locate a franchise in one of these states, we will not offer you a franchise unless and until we have complied with applicable pre-sale registration and disclosure requirements in your state. Franchise offerings are made by Franchise Disclosure Document only.
