2018 Annual Conference & Outfitter Expo

AR/VR/SEO

AR/VR

How Can You Be Found?

AR Optimization

Untitled Slide

What Can You Optimize?

• Local audience + content
• Rankings
• Reviews
• Promotions
• Accuracy

AR Will Impact SEO

Virtual Reality

We used to
send press kits.

Now we send experiences...
exclusive AR/VR kits

Virtual Reality

AR/VR Social PR Secret Sources

• @CathyHackl
• @NavahBerg
• @theVRARA
• @Buzzer
• @MagicLeap

Images

Images produce 650 percent higher engagement than text-only posts.

Image Optimization Tips

• Use a relevant image
• Pick the right file name
• Size matters/Dimension
• Blogs - use captions
• Blogs - fill in alt text

In blogs - captions under images are read on average 300% more than the body copy itself.

Why miss an opportunity for engagement?
Think about using captions.

Emojis

Find One, Own It.

Like Halo Did!

Untitled Slide

Untitled Slide

Emoji Optimization

• Personality
• Brand voice
• Authenticity
• Searchable

Newsjacking

Untitled Slide

Facebook

Facebook Words to Avoid

• Buy now
• Free
• Sign up

Video

Don't Skip These Steps

• Titles - keywords
• Tags -
• Description - add links
• Thumbnails - customize

@LisaBuyer

• Consulting
• Training
• Speaking
• Writing
• Lbuyer@thebuyergroup.com
• #SocialPRSecrets 4th Edition

Available on Amazon