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INDEX

• About market facts
• Opportunities
• Way of working
• Short term approaches
• Mid term approaches

TURKEY MARKET FACTS

• About 80m Population
• Member of G20. 850b $ GDP
• Target of Vision 2023:Top 10
• HS has 2nd Biggest Budget
• App. 1500 Hospital Currently
• %99 Social Security Coverage
• 1600$ HC Spending per Capita

OPPORTUNITIES

• Increasing Population
• Approximately 2-2.5 million Hearing Disabilities
• Increasing State Support(SUT,SGK..)
• Increasing Economic Welfare - CAGR of %5.6 Healthcare Spending per Capita
• Wider Health Insurance Cover.
• Growing Awareness
• Scientific/Academic Structure Developing (BSc program in 7 Univ.)
• E-Health

WAY OF WORKING

• Observe
• Determine Current Situation
• Compare with Company/Market Expectations
• Set Prioritizes
• Develop Strategy-Generate Action Plan
• Implement Action Plan
• Check The Results
• Fix the Deficincies

SHORT-MIDTERM APPROACHES

• Step-by-Step Planning
• Increase Distributor Performance
• Market Intelligence
• Good Local Dealer Infrastructure
• Focus on Particular Customers(A-Level Private Hospitals, State Material Office-DMO)
• Acceptable Performance/Market Price
• Good Positioning
• Be in The Area

MAIN COMPETITORS IN CCU/OR MARKET

• Cochlear
• Advanced Bionics
• Oticon
• Others

THANK YOU