bcotad intro project

‪#‎BHereNow‬ Campaign -  BCoTMedia

Purpose:
To raise awareness of the positive aspects of living, studying and working in Basingstoke with a view to helping drive businesses to the town.

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Engagement tactics:
To play on the sense of pride in the town by offering an incentive to participate in showcasing all the good things it has to offer.

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Storytelling Visual + emotive:
Expose the benefits of being in Basingstoke - in study, work and leisure time – the campaign explores the dimension of Basingstoke being a great place to be.

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Campaign overview
The student should snap an image in the frame of what makes them happy to be in Basingstoke.

Be creative...

Frame exciting, unusual or fun leisure activities or aspects of living/studying/working in Basingstoke to present genuine lifestyle experiences and benefits of the town, helping to dispel any negative perceptions.

Post the image/ video to Twitter or Instagram using the hashtag #Bherenow the student has the chance to win a £50 Festival Place voucher.

Aside from ensuring every tweet or instagram post includes the hashtag #BHereNow, we thought we’d highlight what makes a great BHereNow post...

• Quirky image

• Fun element

• Can include video

• Additional hashtags for example ‪#‎Basingstoke‬ ‪#‎lifestlye‬ ‪#‎smile‬ ‪#‎amazing‬ ‪#‎funny‬ ‪#‎cool‬ ‪#‎colourful‬ #perfect ‪#‎excited‬ ‪#‎weekend‬ ‪#‎Friday‬

• Reference an event that is happening

This lesson...

• Create at least 3 images for the #BHereNow campaign
• Plan to shoot another image/ video around Basingstoke by Wednesday @ midnight eg Eastrop Park

Can you get Jim?

*Work Experience hours
*You can win £50 of Festival Place vouchers
*Practice for the next project

Can you get Bravo?

Easy to add text