How to Develop a Marketing Plan for YOUR Business
Published on Dec 19, 2017
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PRESENTATION OUTLINE
What do I know ABout Marketing?
- 17 Years of experience
- Small business and BIG BUSINESS
- Recipient of several awards
- Sold 17 Homes 1st Full Year
- Sold 30 Homes 2nd Full Year
- 5 years: approaching 100 total
- Lifelong Enteprenuer
Why should you care?
Photo by William Iven
Year over Year Stats
Gotta Start Somewhere!
Photo by Anna Sidwell
target Audience/Source
- Sphere
- Farm
- Social Media
- Referrals
- Paid
- ???
SPHERE
- Mailings (several)
- Coffee or lunch dates
- Website blog/post
- Holiday drop-by's
- Social Media
- "Life Event" cards
- ?
Farm
- Mailings (several)
- Targeted Door Knocking
- Website blog/post
- Community Volunteer
- Open Houses
- ?
FREE Social MediA
- Personal Posts - PERSONAL
- Professional Page Posts - Informational
- LinkedIn - Informational
- Snapchat - FUN!
- YouTube Videos - Short!
- Stay Consistent with YOUR brand
- ?
REFERRALS
- Referral Calls
- Make referral partners
- Closing gifts
- Referral gifts
- Database Managment
- ?
Paid
- Websites: Zillow, trulia, realtor, etc.
- Pay-per-click advertising
- Boosted Facebook Ads - TARGET!
- Local sponsorship's
- Dialing Programs
- ?
Who else can we target?
Photo by Peter Kleinau
Frequency Matters
Photo by Alex Chambers
If it's not on your calendar...
Photo by Cathryn Lavery
Track Your Response
Photo by Carlos Muza
Some Marketing Do's
- Call to Action
- Link back to your website
- Be consisitent
- Find YOUR brand/voice
- Keep it simple
- ?
Some Marketing DONT'S
- Paid Social Media with NO target :(
- Overwhelm with same tactic
- Salesy or pitchy
- Share too much information
- Don't over commit your budget!
- ?
Thank You
Photo by Rachel Walker
