Social Media Audits
Published on Oct 06, 2019
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MORE DECKS TO EXPLORE
PRESENTATION OUTLINE
Social PR Funnels
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Where does social media fit in the
sales funnel?
Top of Funnel?
Is there such a thing as a funnel with social media and PR?
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The first stage
in the
PR Funnel is “Know”
Know
Photo by Mattias Diesel
Second stage is moving customers in
"Like" mode
Like
Photo by Juliana Coutinho
Trust
Photo by Liane Metzler
Funnel up! Que the cash register for the third stage “Buy”
Buy
Photo by 401(K) 2013
Loyalty
Photo by Jay Wennington
Reviews
Photo by henry perks
Authority
Photo by Sam McGhee
Your brand is winning when customers become Loyal
Then + Now
Funnels
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"Know" Social Media Checklist
- Media Coverage (PR)
- Blog Posts
- Landing Pages
- Optimized Content
- Helpful White Papers
- Brand Podcast
- Press Kit
- Paid Social
Photo by Ed Yourdon
"Like"Social Media Checklist
- Influencers
- Paid Social
- Organic
- Past Media Coverage
- Blogs
- Online Newsroom
Photo by Khadeeja Yasser
"Buy" Social Media Checklist
- Free Consults
- Demos
- Email Marketing
- Paid Social
- Schedule interview
- CTA
Photo by Christiann Koepke
"Loyalty" Social Media Checklist
- Social Customer Service
- Frictionless Process
- Personalized Emails - B-Days
- Experience
Photo by kaniths
"Reviews" Social Media Checklist
- Proactive approach
- Dashboard monitoring - Example: Birdeye
- Listening and Responding
Photo by Photo Monkey
"Authority" Social Media Checklist
- Press mentions
- Authority logos on home page
- 3rd party credibility
- Recommendations
- Community
- Advocates
Photo by Anthony DELANOIX
