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Psychology of Advertising

Published on Dec 17, 2015

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1.

Psychology of Advertising

@jbwilke
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2.

Agenda

  • History of advertising
  • Why we want things
  • Why we want more things
Photo by SeeMidTN.com (aka Brent)
3.

History of Advertising

Photo by jbcurio
4.

Why we want things

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5.

Maslow's Hierarchy of Needs

6.

Why we want more things

7.

Colors

8.

We're hardwired for it

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9.

We can do better

Smarthouse Creative

http://www.smarthousecreative.com