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PRESENTATION OUTLINE

1.

W HOTEL

HAN, ISABELLE, JEANNIE, GRACE, EVELYN, JAYCEE
Photo by Dave_B_
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CONCEPT DESCRIPTION

  • W=WOW
  • USP
  • Target Markets Positioning
Photo by Jordi RT
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EXISTING LOCATIONS

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In North American And Latin America

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In Europe

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IN ASIA

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W RESORT &SPA

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PROJECTED DEVELOPMENT

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W BRISBANE

SCHEDEDULED TO OPEN IN EARLY 2018
Photo by Sarmu
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  • W Brisbane will join Starwood's 14 properties in Australia
  • 15 w hotels open in the Asia Pacific region before 2019
Photo by launceston_lad
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INTERESTING FACTS OF W

Photo by Thomas Hawk
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  • Reinvention of presidential suite
  • SWEAT state-of-the-art fitness facilities offering the latest equipment
  • W store features a variety of unique products
  • Online shopping(www.whotelsthestore.com)
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WHATEVER/WHENEVER SERVICE

  • Provide jogging shoes at 2:00am
  • One-of-a-kind wedding cake delivered by helicopter
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Corporate Structure of W

Starwood's Lifestyle Hospitality Brand
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THE ORGANIZATION STRUCTURE - SixSigma

  • Division President
  • Division/Area EVP/SVP/VP and Division Six (Sigma Leader)
  • General Manager and Master Black Belt
  • Improvement Team
  • Employees
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SWOT ANALYSIS

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- Luxury brand
- Unique market positioning

Photo by CS_McMahon
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- Specific market segment
- Price

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- Attractive location
- Dynamic growth

Photo by ell brown
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- Decrease in demand
- High competition

Photo by soukup
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Photo by nateOne

Ching Han Wang