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Test branding

Published on Oct 25, 2016

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PRESENTATION OUTLINE

Test branding

what we talk about when we talk about what we do 
Photo by captcreate

kate falanga

@squidish_qa "testing is your brand: sell it!" 

how many things do you do when you test?

interrogate your own behaviour
Photo by reallyboring

MAKE A QUICK LIST/MINDMAP

  • what skills you have and use
  • types of thinking
  • knowledge you draw on
  • experience base
  • tools, apps, resources
  • conversations you have with others
Photo by Hkuchera

you have a tonne of skills and you work hard
so why would you ever say....?

Photo by 13desetembro

"I played around with it"

Photo by jeremytarling

"Testers just break stuff"

"I looked around and I couldn't see anything"

Photo by Irena Mila

Words are important

Photo by patti haskins

Be specific about what you've tested, and how. Use language that reflects the skills you've used.

Photo by RDECOM

Your image

"do people see what I do in a way i like?" 
Photo by Jyle Dupuis

Be explicit!
Talking openly about the skills you use allows others to better understand. It improves your image and the image of test as a guild/profession.

Photo by m01229

Consistency
It's important to give the same message no matter who you're talking to

Talk More

Manage expectations with clarity and detail

Be proactive
speak up: be the expert

Reputation

for yourself and for all of test

accentuate the positive
"Everyone's working together to make an awesome thing!"

Educate
Up, down, across - but pitch it to the audience

Words

be mindful of how you use them

ask questions

look smart 
Photo by Scott McLeod