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Persuasive Techniques

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PERSUASIVE TECHNIQUES

BY NICOLE CHU
Photo by dbking

Technique #1: bandwagon

Everyone is buying this product. Shouldn’t you?

Technique #2: humour

Hahahaha...this is so funny. Can I buy it?

Technique #3: individuality

I believe in myself. I’ll buy this!

Technique #4: name-calling

How rude! I won’t buy this!

Technique #5: plain folks

Technique #6: product comparison

Technique #7: purr words

Technique #8: rewards

Technique #9: security

Technique #10: slogan

Technique #11: testimonial

Technique #12: transfer