instagram

"Instagram allows you to experience moments in your friends' lives through pictures as they happen."

Instagram is the ideal social network for a highly visual & connected business like real estate.

More than 80 million photos uploaded to IG every day!

SOCIAL NETWORKS

across all platforms

• Know what a hashtag # is
• Relationships vs. selling
• Understand direct messages
• Enable notifications
• Use the same handle across platforms

Leveraging instagram

Your goal is to create an online portfolio that gives you credibility and attracts your ideal clients.

I use Instagram to: sell houses

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I use Instagram to: be found online & connect with new clients

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I use Instagram to: stay top of mind with my sphere

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I use Instagram to: understand new visual trends

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I use Instagram to: connect with my community

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How do I get started?

#1 understand the app

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nuts and bolts

• you can only post from your phone
• the app is owned by Facebook
• you can post photos AND videos
• you can't post links
• you can now post "Stories" like Snapchat
• features original & curated content

#2 Define your audience

90% of IG users

who do I follow?

• you don't have to be "real life" friends with people you follow
• keep your profile public
• people/accounts you enjoy
• influencers in your community

#3 Choose your weapon

things to consider

• don't shoot photos in the IG app
• where do you want to save IG images?
• IG reduces quality so save original versions
• consider shooting timelapses or slowmo
• use photo editing & text over photo apps before posting

Now you're ready
to post!

engagement

• Be available to respond
• Like their posts too
• Don't be spammy (post 5x in a row)
• Don't assign this work to a junior staffer or agent - unless they have a strong voice that matches yours
• Keep your profile public
• Mix up your content - 5 biz / 1 personal

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TIP : Posts including another handle receive 56% more engagement!

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more tips for engagement

• Change the link in your bio often!
• Take online/offline - say hello!
• Tag WHEN appropriate (use carefully)
• Stay positive
• RESPOND thoughtfully
• Send DMs
• Look for repost opportunities

TIP : Stay current & have a distinct voice or perspective.

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video & other tools

when posting video:

• IG stories are impermanent - best for candid/behind the scenes shots
• consider what you're using for the cover pic
• use "full width" option
• show something from first person perspective
• review analytics & adjust!

TIP : Video posts get less engagement than photos, so deploy them strategically!

tools for posting:

• Boomerang
• Layout
• Over
• Iconosquare
• Repost app
• PicPlayPost
• Flipagram

what to shoot?

• Behind-the-scenes footage
• New restaurants, shops
• Local scenery
• Day-in-the-life
• House stuff (think HGTV!)
• You. Sparingly.

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how to be found

• utilize hashtags
• feature someone who has an active handle or hashtag
• utilize geotags
• follow others
• have specific filters/look - perspective!
• post consistently

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TIP : Know the active accounts in your area and tag them for a repost opportunity!

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hashtags

• utilize hashtags
• adopt a personalized hashtag
• don't overdo it
• don't hijack hashtags
• know what's trending

TIP : Utilizing geotags increases engagement by 79%!

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MOST POPULAR #selfie #friends
#picoftheday #love #smile #instagood #happy #followme

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TIP : #oldhouselove
#hgtv #houseporn
#curbappeal
#archilovers #midcentury

other things to consider:

• invest in a responsive website so it's seamless when they click on your link
• this is part of your biz plan - work it!
• think of ways you can reuse this content - blog, Pinterest, email newsletter etc.
• don't simply repost - curate & provide value
• link your other accounts & crosspost

now you wait.

The payoff is not just more business. It's better business and more trusting relationships.

TacomaJONES.com

thank you!