Stress Free Consumerism
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PRESENTATION OUTLINE
Stress-Free
the new consumer Mega-Trend
Our hectic, always-connected lives provide brands with a tremendous opportunity to build loyalty through addressing the compelling need for a calmer, happier life.
Photo by rvr
Stress Free includes...
Stress Free includes...
Retail Hubs: a new retail entity
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transport hubs are increasingly being developed into retail and dining locations for leisure on the go for busy commuters (e.g., Kings Cross)
Photo by Nik Morris (van Leiden)
Stores substitute as meet-up destinations (Samsung 837)
the need to BALANCE and DE-STRESS is one of the reasons that ‘almost half’ of millennials swap three meals a day for snacks
Dasani: "take a break from everyday stresses"
Stress Free includes...
Photo by Peter E. Lee
Help consumers feel like kids.
(in a mature way.)
Photo by Peter E. Lee
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Photo by Peter E. Lee
the number 1 reason for playing smartphone games among adults is:
stress relief
Photo by Themeplus
creating phenomenons such as Pokemon Go (21 million daily active users in the U.S. alone)
and, aimed at stress relief, the Adult Coloring Books market is exploding
Photo by jjlcooterpie
(and leveraged by one famous cookie)
combining fitness, family time and plain ol' fun, Family Trampoline Parks are turning into a hot trend
Photo by NEPA Scene
the focus on sensory experience makes beauty fun: Lush
or, surprise and indulge through kits
Stress Free includes...
using the Internet of Things
for an entirely stress-free shopping
Subscriptions
for essential everyday items
Home delivery
for more free time
solutions for change situations
(e.g., P&G's sampling for consumers who are moving)
To Sum Up...
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Photo by Josh Kenzer
The Stress Free trend is relevant to each and every product and service.
Contact us to learn more :)
Photo by Josh Kenzer
