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An Introduction to Rhetoric, part 2

Published on Sep 30, 2018

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PRESENTATION OUTLINE

An Introduction to Rhetoric

Part II, Language of Composition (pp. 5-18)
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SOAPS

Letter to Albert Einstein

9/11 Speech

George W. Bush
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Appeals to Ethos, Logos, and Pathos

(Appeals to character, reason, and emotion)
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Ethos

Greek for "character." Speakers appeal to ethos to build credibility and trust.
Photo by Court Prather

The King's Speech on 3 September 1939

King George VI

"The Myth of the Latin Woman: I Just Met a Girl Named Maria"

Judith Ortiz Cofer

Appeal to Logos

Appeal to "reason" by offering clear, rational ideas.

Pathos

Appeals to emotions, values, desires, and hopes/fears and prejudices
Photo by tuckett