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Surveys: Looking At The Bigger Picture

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PRESENTATION OUTLINE

SURVEYS:

LOOKING AT THE BIG PICTURE

SURVEYS

  • Provide wide angle views of large groups
  • Researchers use interviews or questions to ask people about their behavior, attitudes, beliefs, opinions, or intentions.
  • Psychologists use surveys, conducted in person or online, to collect data on almost anything behavior related and, mental process, from parenting to sexual behavior

SURVEYS

  • Validity of surveys depends party on whether the wording is clear and how questions are phrased.
  • The way a question is worded can influence a certain answer. If you suggest that someone is more sick due to the weather they may report more symptoms compared to when the weather is not suggested.
  • Validity also depends on the group being surveyed. It must represent the group be in studied properly.

OTHER COMPLECATIONS

  • People may not want to reveal undesirable or embarrassing things about themselves. Or they will say what should be said
  • In an example, people were asked if they wash their hands after using the bathroom. While the survey said 95 percent said yes, an observed experiment found it close to 67 percent

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