Influencer Marketing

Meet Leah

Influencer

#MeditationMondays

Editorial Calendar

Formula

• Introduce yourself and title the theme Ex: "Meditation Monday with leah @lesant"
• Tell them what you are going to teach them

Formula

• Teach them (in short bursts with subtitles for people who don't turn sound on, and not too text heavy)
• Mix up the media (video, boomerangs, pictures, filters to keep it interesting)

Formula

• Then at the end, say thanks, say her name and tell them where they can find her and when they will hear from next "next week!"

#BTS Details

• iPhone
• Tripod
• Plan out with notes ahead of time
• Takes between 15-20 minutes
• IG and video editing on IPhone

Advice
'Be willing to take risks and let the content creators have flexibility so it comes across authentically."

Don't micromanage influencers so they can be authentic

Pay attention to the quality of the message first before quantity of following

Find content creators who have real talent and authenticity

Find people who are highly recommended by those who've worked with them directly

Conversations usually start with DMs unless email is listed in bio

Influencer Marketing

Takeaways

• Identify Influencers
• Plan/Theme
• Stick to a Schedule
• Stay Authentic
• Be Real and Realistic
• Quality vs Quantity in status
• Don't micromanage
• Let it go and flow

@LisaBuyer