Kill the media release

1. Most journalists stop reading a release after 60 seconds

2. Your email is one of 50 media releases receive release is one of 50 received this week

3. One in three ignore your carefully crafted quotes

4. Contact details are among the most highly rated

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Sources

• 2014 Greentarget Disrupting the Press Release Study
• http://www.prweek.com/article/1303889/greentarget-seven-10-journalists-spen...