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Elsevier: World's Largest Scientific Publisher
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Published on Nov 19, 2015
Advanced category alignment for marketers in a science publishing landscape
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MORE DECKS TO EXPLORE
PRESENTATION OUTLINE
1.
Elsevier: World's Largest Scientific Publisher
30 million scientific users
600,000 Authors
80,000 Editorial Board Members and Editorial Staff
More than 1/3 or the world's scientific content
Cell Press is consistently the leader in the varied fields of BioScience
Photo by
Felix42 contra la censura
2.
Reach: Our Audience Is Your Audience
Journals in Print and Online
ScienceDirect
Custom Publishing
Photo by
paul goyette
3.
How Do We Address Your Needs?
Awareness
Lead Generation and Thought Leadership
In Content
Outreach
Interactivity and Face to Face
Photo by
Science and Plants for Schools
4.
Awareness
Make Sure They Know Who You Are
Photo by
minnepixel
5.
Print: It isn't Dead
Customized Options
Curated Content Offerings
Dual print/ eJournal fomatting
Special Editions
Capitalize On Topical Review Content
Photo by
srgpicker
6.
Define Your Message
Focus by discipline and readership
Make it louder!!!!!
Tailor your message to the audience
Eliminate Wastage
Audiences Include: Cancer, Immunology, Neuroscience, BioTech/Pharma etc
Photo by
ルーク.チャン.チャン
7.
Message To a Discipline, Not To a Journal
Special Pricing and Packages combine Print and Online
Pick a topic and vary your messaging
Topical Focuses: From the menu or make your own....
Pharma/Bio, Cancer, Neuro, StemCells, CellBio, Immunology etc, etc
....it's who you need to reach that defines the package
Photo by
noahness
8.
Webinars
Sole sponsorship of a cutting edge topic
Multiple formats to fit your needs
KOL's presenting to the community, representing your content
Customized registration offerings
Lives in perpetuity on our site- not a one and done!
Photo by
mrsdkrebs
9.
The Tools
Print Ads
Banner Ads
Special Editions
Posters
Tip Ons, Inserts, Belly Bands
Photo by
pepe50
10.
Lead Generation and Thought Leadership
Connect with the community and leverage your expertise
Photo by
downhilldom1984
11.
More than just the event
Integrated marketing campaign extends branding
Fully embedable within your content
Extended Reach and time Frame
Social Media Friendly
Photo by
Robert S. Donovan
12.
We Build It, You Host it!
Customized solutions that capture registration through your own mechanism
Sponsored Content
Unique and Exclusive Branding
Peer reviewed authority adds credence and infallibility to messaging
Photo by
Hindrik S
13.
In Content
Own the Science, Be Within the Message
Photo by
kevin dooley
14.
It's Contextual, with a Ph.D
Can match up to 30 applications/urls
Mimics Supplemental Material
Native Advertising
Unlimited article level exposure
Photo by
rishibando
15.
Wish you could focus on a topic? Now it's yours!
Nucleus: Captures all media around a topic
Multi media format encourages extended usership
Fully custom: upgrades and embedding
Can feature your own embedded messaging
Includes Bespoke marketing campaign and hosting
Photo by
Enthuan
16.
Cell Press Selections
Custom Journal publication in print and digital formats
Tell your story in an exclusive environment alongside top editorial content
Dual marketing makes this a content piece and a sales tool for your team
Highly customized: add in posters, bonus distribution, cover tips etc
Photo by
Internet Archive Book Images
17.
Outreach
Your message, delivered to our audience
Photo by
LeeBrimelow
18.
Untitled Slide
19.
Interactive and Face to Face
Get in the conversation
Photo by
johnnybelmont
20.
Cell Symposia
Intimate, personal arenas that encourage interaction
Varied topics and locations
Customized offerings to fit your budget and needs
Be part of the show! Accepts posters, abstracts from commercial entities
High level of Social Media interaction
Photo by
Antanith
Jonathan Christison
https://www.facebook.com/JonnyChristison
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