Let's talk about VKontakte -- Russia's version of Facebook!

Facebook is often the first name that springs to mind when we think of social media behemoths, offering everything from chatting and payments to ride-sharing.

In Russia, however, the situation is different. "Russia's Facebook" is really VKontakte, or just VK, over there. Nearly everyone in Russia uses VK to remain in touch, making it one of the most popular social networks.

You are not the only one who has not heard much about VK. Many people outside of Russia are still unaware of it, but we will share some fascinating information with you today.

This essay will reveal seven unexpected facts about VK that contribute to its popularity.

Things You Should Know About VK

Most Popular Social Media Platform in Russia

Although Facebook is the most popular social networking site in the world, VKontakte is Facebook, plus more in Russia.

VK is the most popular social network in Russia, with over twice as much activity as its next rival. Just behind Google and YouTube, VK is the third most popular website in the nation, according to Alexa.

Approximately 45 million people use the VK mobile app every day. Due to its higher degree of involvement than Facebook, VK is a significant aspect of Russian culture and a vast online community where users can connect, share, and discuss.

Youths Occupy the Largest Segment of VK User Base

The majority of VK's users are younger, with the majority being in the 25--34 age range. Compared to Facebook, where most members are 35 years of age or older, this is quite different.

Features that appeal to this younger demographic, such as simple music and video sharing and a social setting that enables engagement and interaction with others outside of their immediate circle, are what draw them to VK.

VK is the best option for Russia's millennials and Gen Z because to its vibrant and young atmosphere, in contrast to platforms like Odnoklassniki that cater to older users.

VK Has a Complicated Political History

VK's tale is both significant and dramatic. Similar to Facebook, Pavel Durov, a youthful and aspirational businessman, founded it.

The site expanded rapidly, but in 2012, Durov came under fire from the Russian government as VK had become a well-liked venue for anti-government activist organizations. Durov resisted the authorities' requests to outlaw these organizations, which resulted in several heated run-ins with the police.

One of Russia's wealthiest individuals, Alisher Usmanov, took over VK in 2014 when Durov relinquished ownership of the team. This was a watershed moment for VK, demonstrating the platform's tight ties to Russian politics.

VK's In-Depth Profile Creation Stands Out

VK does more than just put up a profile. Facebook mostly focuses on posts and updates, whereas VK requests much more specific information.

You might provide specifics like your department and institution, as well as your major and area of interest. Through this thorough procedure, VK facilitates connections between users based on certain shared experiences, such as attending the same institution or program.

Users may locate individuals with similar connections more easily thanks to the additional customization, which enhances the social experience on socialwick VK.