Resistance to Social Influence

Asch - ally 5.5% & 9% - Milgram disobedient role model 10%

Levine - order matters - seat 1 lower conformity than 4 - pressure does not build

Allen and Levine - The more valid the greater the reduction in conformity 

Social Support in real life enabled the women to disobey the Nazi's

Rotters LOC - high Internal non conformity, high Externals conformity

Avtgis - internals resist - external find it hard to resist

LOC only impacts on NSI as all personalities want to be right (ISI)

Twenge - over the last 20 years society is becoming more external

Minority Influence

Putting in time and effort - adds values - suggests certainty / confidence

 makes the message seem important "save the nhs save lives" - Wood - consitency = effectiveness

Do not want to be dogmatic - but also can't be too flexible too early - Mungay 92

.25%, 1.25% 8.5% (Evidence of internalisation in 2nd 16 slide sorting test)