Great cookie franchisees know that there is much to be learned each day in the store. There will be small fires each day, especially when first starting a cookie franchise. Putting out the fires with grace and learning from the mistakes will help set the pace for a thriving cookie franchise.
A genuine love for the products makes a cookie franchisee’s life a little sweeter. Franchisees must continuously tout the merits of the desserts offered at Great American Cookie in order to instill product pride in employees and to bring in new customers. Actually enjoying the products makes this a natural habit.
Franchisees that can see beyond daily operations to future growth are more likely to overcome business slumps and enjoy overall satisfaction. This mindset is conducive to expansion and opening more than one location. These franchisees see the operation as a business and not just a job.