Channel Tactics

Published on Oct 12, 2017

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PRESENTATION OUTLINE

Channel Tactics

2018 Hippest and Hottest

Instagram Trifecta

  • Stories
  • Videos
  • Posts
  • Repeat daily *

Instagram Rumors

  • Links
  • Grid change

Twitter

Presidential Effect of 2017
Photo by Tom Raftery

Twitter Hot and Not

  • Media Relations
  • Customer Service
  • What's Happening
  • Visual, Video, Live
Photo by Rosaura Ochoa

LinkedIn Hot

  • Video - It's here!
  • Publishing Articles
  • Long Updates - Max out word count.
  • Visual
  • Casual Days
Photo by Sam Soffes

Pinterest

  • Users "Born to Shop"
  • Optimize Everything
  • High Referring Traffic Source
  • Hashtags Introduced Aug 2017
  • Sales are Happening as a Result of
Photo by mkhmarketing

Snapchat

  • Will Facebook Win?
  • Young and Restless
  • X,Y,Z but no Boomers
  • Link Love
  • Ad Opps for All
Photo by NeONBRAND

Image-Based Platform Front-Ends = Tap + Augment Can Replace Typing...

Photo by fumi

Influencer Power

Photo by thecomeupshow

Brands + Influencers = Re-Distribution Driving Engagement

Follow Me To...

Social + UGC

Is a big deal and working for brands. 

Reality

It's not easy. Micro-influencers work too. 

Takeaways

  • Facebook - Pay attention to Messenger, explore Groups
  • Instagram - Weave Stories and Video into your IG Plan
  • Snapchat - Invest in this only if your audience is Gen Z or Millennials
  • LinkedIn - Consider publishing long form posts and longer updates M-F 9-5

Takeaways

  • Twitter - Use this for public relations strategy and create realtionships with the media.
  • Pinterest - Moving from social network to shopping network - B2C huge opp.
  • Influencer Marketing - 2018 must focus on micro-influencers.
  • Live video - 2018 must do or die on all channels.
  • Visuals - Increase the investment as the landscape becomes more competitive.

Sources

  • Mary Meeker 2017 Internet Trends
  • Simply Measured State of Social 2017
  • Social Media Examiner - Social Media Report 2017

Lisa Buyer

Haiku Deck Pro User