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Channel Tactics
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Published on Oct 12, 2017
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PRESENTATION OUTLINE
1.
Channel Tactics
2018 Hippest and Hottest
Photo by
Sergiu Bacioiu
2.
Instagram Trifecta
Stories
Videos
Posts
Repeat daily *
Photo by
Eaters Collective
3.
Instagram Rumors
Links
Grid change
Photo by
CEBImagery.com
4.
Twitter
Presidential Effect of 2017
Photo by
Tom Raftery
5.
Twitter Hot and Not
Media Relations
Customer Service
What's Happening
Visual, Video, Live
Photo by
Rosaura Ochoa
6.
LinkedIn Hot
Video - It's here!
Publishing Articles
Long Updates - Max out word count.
Visual
Casual Days
Photo by
Sam Soffes
7.
Pinterest
Users "Born to Shop"
Optimize Everything
High Referring Traffic Source
Hashtags Introduced Aug 2017
Sales are Happening as a Result of
Photo by
mkhmarketing
8.
Snapchat
Will Facebook Win?
Young and Restless
X,Y,Z but no Boomers
Link Love
Ad Opps for All
Photo by
NeONBRAND
9.
Image-Based Platform Front-Ends = Tap + Augment Can Replace Typing...
Photo by
fumi
10.
Influencer Power
Photo by
thecomeupshow
11.
Brands + Influencers = Re-Distribution Driving Engagement
12.
Follow Me To...
13.
Social + UGC
Is a big deal and working for brands.
14.
Reality
It's not easy. Micro-influencers work too.
15.
Takeaways
Facebook - Pay attention to Messenger, explore Groups
Instagram - Weave Stories and Video into your IG Plan
Snapchat - Invest in this only if your audience is Gen Z or Millennials
LinkedIn - Consider publishing long form posts and longer updates M-F 9-5
16.
Takeaways
Twitter - Use this for public relations strategy and create realtionships with the media.
Pinterest - Moving from social network to shopping network - B2C huge opp.
Influencer Marketing - 2018 must focus on micro-influencers.
Live video - 2018 must do or die on all channels.
Visuals - Increase the investment as the landscape becomes more competitive.
17.
Sources
Mary Meeker 2017 Internet Trends
Simply Measured State of Social 2017
Social Media Examiner - Social Media Report 2017
Lisa Buyer
Haiku Deck Pro User
thebuyergroup.com
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