NFTs, the Metaverse and IP
Published on Feb 16, 2022
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NFTs, the Metaverse, IP & Merck
Photo by Efe Kurnaz
Where is the Metaverse?
Photo by AbsolutVision
Who are the people in the Metaverse?
The Influencer Marketing Hub define the modern-day metaverse as “something that is always active, exists in real-time, players have individual agency, it’s a self-contained and fully functioning universe and contains user-generated content.”
How does that differ from Web 1.0?
In some ways it does. In others, it doesn't. It's a method of marketing.
Photo by Linden Lab
Untitled Slide
- Trademarks
- Trade Dress
- Copyright
- (Patents, too.)
- Not trade secrets, or PII!
Photo by Pineapple Supply Co.
Trademark
Trade Dress
Copyright
What is an NFT?
NFTs are digital assets that are provably unique. They are linked to digital (and sometimes physical) content, to manifest proof of ownership.
Photo by avlxyz
After an NFT is minted (created) every transfer -- including each sale -- of the NFT is recorded on a blockchain. This creates a ledger with information on ownership and price history. This record is known as provenance.
Photo by Dimitri Iakymuk
What the minter has the right to include (plus anything in the public domain).
What can an NFT contain/include?
Photo by Alex Kondratiev
Why Do You Think You Own the Thing?
Photo by Joanna Kosinska
No.
Photo by chrisotruro
Major Multinationals & Fair Use
Photo by Timon Studler
Magic: The Gathering
Photo by Pensive glance
