Searching for leadership

Communications and leadership

FOCUS!

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You're all leaders.

What is purposeful

AWARENESS

RESPONSIBILITY

It's already March!

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IQ v EQ

Click to Edit

Get on the bus!

Get ready to get off the bus!

Coffee: Exit Right

Get OFF the bus!

Back on the bus.

Party all night: Exit Right

Get OFF the bus!

You're a senior leader, Right

Get OFF the bus!

Back on the bus.

Make a friend on the bus

Back to your seats!

Okay. What happened?

Remember your 2020 goal?

Remember your 2020 goal?

How to accelerate success:

It's competition time!

What makes a team?

It's competition time!

• Team name
• Mascot (if you want)
• Officers (Captain, Co-captain, etc).

It's competition time!

• Team name
• Mascot (if you want)
• Officers (Captain, Co-captain, etc).
• - Five minutes!

Team Presentations

Winner: round 1

What happened?

for everything!

AIM

AIM

• Audience
• Intent
• Message

AIM

• Audience

AIM

• Audience
• Intent

AIM

• Audience
• Intent
• Message

Audience

• Who are they?

Audience

• Demographics

Audience

• Demographics
• Seniority, Culture,Gender

Audience

• Demographics
• Seniority, Culture,Gender
• Hopes. Dreams. Fears.

Audience

• Demographics
• Seniority, Culture,Gender
• Hopes. Dreams. Fears.
• Pictures in the OTHER guy's head.

Intent

• What is this?

Intent

• The action you want your audience to take

Intent

• The action you want your audience to take
• Narrowly defined

Intent

• The action you want your audience to take
• Narrowly defined
• Agreed by the team

Intent

• The action you want your audience to take
• Narrowly defined
• Agreed by the team

Intent

• The action you want your audience to take
• Narrowly defined
• Agreed by the team
• NOT simply to inform!

MESSAGE

• What is this?

MESSAGE

• Brief - one sentence

MESSAGE

• Brief - one sentence
• Memorable

MESSAGE

• Brief - one sentence
• Memorable
• Emotional

MESSAGE

• Brief - one sentence
• Memorable
• Emotional
• Actionable

APPLY AIM

WINNER: Round 2

Break!

Break!

Story-telling

Story-telling

Story-telling

• To emotionally connect with the people in the room.
• To activate more of the brain.
• To elevate your points!

Story-telling

• Themes:

Story-telling

• Themes:
• A lesson from a defeat
• A lesson from complacency
• A mentor
• A contrast
• An easy victory
• A hard-won victory
• An encouragement

Story-telling

Story-telling

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• LAYERS
• Strategy
• Structure

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• LAYERS
• Strategy
• Structure
• Delivery!

How do you purposefully deliver?

Three parts

Three parts

• Three parts
• Content

Three parts

• Three parts
• Content
• Body language

Three parts

• Three parts
• Content
• Body language
• Paralingual

Three parts

• CONTENT?

Three parts

• CONTENT?
• Words matter!

Three parts

• CONTENT?
• Words matter!
• Write drunk. Edit sober.

BODY LANUGAGE

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• BODY LANGUAGE
• Posture

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• BODY LANGUAGE
• Posture
• Gestures

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• BODY LANGUAGE
• Posture
• Gestures
• Expressions

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• BODY LANGUAGE
• Posture
• Gestures
• Expressions
• ENERGY - emotions behind the word.

Three parts

• PARALINGUAL
• What is it?

Three parts

• PARALINGUAL
• vocal variety
• pitch, pacing, volume, tone

More layers

Story-telling

FIVE POINTS FOR STAR_STUDDED Story-telling

• Scene

FIVE POINTS FOR STAR_STUDDED Story-telling

• Scene
• Obstacle

FIVE POINTS FOR STAR_STUDDED Story-telling

• Scene
• Obstacle
• Outcome

FIVE POINTS FOR STAR_STUDDED Story-telling

• Scene
• Obstacle
• Outcome
• Lesson for me

FIVE POINTS FOR STAR_STUDDED Story-telling

• Scene
• Obstacle
• Outcome
• Lesson for me
• Lesson for audience

BIG FINALE

Remember story-telling?

Story-telling

Performance

Wrap-up

Remember your 2020 goal?

Leaders!

@GinaLondon

Leaders!