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Slide Notes

If you feel like you're spinning your wheels with social media and getting nowhere, it's time to change your strategy.

What are your daily social marketing activities currently?

How do you know if those activities are working?

How much time are you spending on your marketing efforts each day?
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Turn Likes Into Leads

Published on Nov 21, 2015

Tired of spinning your social media wheels? Be more strategic with your marketing and go beyond obsessing over Facebook likes and Twitter followers. Use content marketing and turn those likes into leads. Socialknx is a digital marketing firm that can help you

PRESENTATION OUTLINE

TURN LIKES INTO LEADS:

GET MORE STRATEGIC WITH YOUR SOCIAL MARKETING
If you feel like you're spinning your wheels with social media and getting nowhere, it's time to change your strategy.

What are your daily social marketing activities currently?

How do you know if those activities are working?

How much time are you spending on your marketing efforts each day?

YOUR CRITICAL PIECES

LAYING OUT THE GROUNDWORK
Your marketing strategy must include more than posting on Facebook and Twitter. Some of your critical pieces include:
. Personas-who are you really trying to reach?
. Your blog- home base for your expertise
. Value offers- what will you give away in exchange for an email address?
. Email marketing plan and service-build that list
. Social reach- where do you need to be seen, known, and needed? Which platforms will help you accomplish these goals?

FACEBOOK'S SECRET SAUCE

QUIT OBSESSING OVER LIKES
Facebook's advertising is your secret weapon. You must have a biz page to use ads.
You should use the power editor in Facebook's ads section.

This allows you to reach your very specific audience With posts right in their news feed,
Photo by pegazuz66

WHAT ARE YOU MEASURING?

DOES THAT REALLY MATTER?
Photo by frankieleon

BEEF UP YOUR CONTENT MARKETING

BLOG-VALUE OFFERS-EMAIL MARKETING
You need to have your own social real estate including a blog, email service (mail chimp, Infusionsoft, constant contact, etc.) to be your home base. Drive all social traffic there.

Build regular campaigns
Photo by kerolic

CREATE VISUAL MAGNETS

Canva, Picmonkey, word swag and More
Photo by sarnil

3 TIPS FOR SUCCESS

  • Be specific. Who are you trying to reach?
  • Be consistent. "Once in a while" doesn't end up on top.
  • Be committed. It takes time but keep at it...it does work!