People participating from their home, office, or other places matter just as much as those in the venue.
Published on Apr 07, 2021
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PRESENTATION OUTLINE
People participating from their home, office, or other places matter just as much as those in the venue.
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Name some things that shifted to your home in the past year.
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Work, shopping, food, fitness, education and faith to name a few.
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home participation,
micro-gatherings, and
distributed gatherings—eclipse facility based attendance.
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It’s not about people who are dropping out. Rather it’s about people who are leaning in.
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If you and your organization can embrace that people from remote locations count,
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then you can mobilize those participants in the same way you would people who are at your physical venue.
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It’s no different than how retailers have embraced online purchasers still count as customers,
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or restaurants have embraced drive thru, take out and delivery can fulfill their mission around food
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so organizations and event leaders must embrace that people who are not in the room count.
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Some event leaders are screaming that people are "Zoomed-out" or have screen fatigue.
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Some event organizers try to provide equally or matched exceptionally gifted and skilled communicators at their event
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But for most, that’s not a winning strategy. You won’t be able to compete.
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Growing events (and yes, that includes small and mid-sized events too) will realize that connection and community will win out over content in the end, and they’ll focus their resources there.
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Absolutely produce the best content you can, but make the goal connecting with people.
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When you provide connection (getting to know people, moving them into community, caring for them), it will provide a loyalty and sense of tribe that people can’t get elsewhere.
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Make the goal of hybrid events, including your content, connection, not consumption.
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Yes, it’s hard. Yes it would be easier to go back to the way things were.
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Yes, it’s easy to focus on getting as many people as possible to attend your physical event. It might even create a short-term win.
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The result in the long term is loss and missed opportunity.
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We have to remember that record attendance does not guarantee a fulfilled mission.
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6. The mediocre middle will frustrate more event participants.
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If you look at most face to face and hybrid events, they use a lot of imitation. Find a successful hybrid event and copy it.
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We rely on imitation, not innovation.
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While you can learn from others, trying to be someone else can end up stifling your organization’s voice and squelching your uniqueness.
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Get good at being warm, empathetic, human.
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7. Insight and access have become more valuable than content.
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Insight = meaning
which is rare therefore it's valuable
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Value is increasingly related to the size of the audience. And it’s inverse. The smaller the audience, the greater the value.
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Your best leaders/team members/customers should get the most access to you, and they should also get your best insights.
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When you value people by being generous with your time and insight, they’ll value you more as well.
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Just because you can’t do it for everybody doesn’t mean you shouldn’t do it for anybody.
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Tips for your hybrid event
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A. You’re planning three events, not just one that is live-streamed online.
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Plan for three audiences: the face to face, those remote and the social media drivebys.
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How will you engage all three? What will you do to make sure it feels authentic to all three audiences?
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B. Unpolished is really resonating.
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Be mindful of the humble and the deep rather than the flashy and the superficial.
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C. Slick graphics or video don’t make lame content exciting and shareable.
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D. DIMTY is critical to your hybrid event.
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Do I Matter To You?
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