People participating from their home, office, or other places matter just as much as those in the venue.
Published on Apr 07, 2021
No Description
MORE DECKS TO EXPLORE
PRESENTATION OUTLINE
People participating from their home, office, or other places matter just as much as those in the venue.
Photo by duncan
Name some things that shifted to your home in the past year.
Photo by Luke Stackpoole
Work, shopping, food, fitness, education and faith to name a few.
Photo by Robbert Noordzij
home participation,
micro-gatherings, and
distributed gatherings—eclipse facility based attendance.
Photo by Jesse Belleque
It’s not about people who are dropping out. Rather it’s about people who are leaning in.
Photo by MissTessmacher
If you and your organization can embrace that people from remote locations count,
Photo by tanakawho
then you can mobilize those participants in the same way you would people who are at your physical venue.
Photo by bagriton
It’s no different than how retailers have embraced online purchasers still count as customers,
Photo by ccnull.de Bilddatenbank
or restaurants have embraced drive thru, take out and delivery can fulfill their mission around food
Photo by Tim Mossholder
so organizations and event leaders must embrace that people who are not in the room count.
Photo by Damien Walmsley
Some event leaders are screaming that people are "Zoomed-out" or have screen fatigue.
Photo by Kat J
Some event organizers try to provide equally or matched exceptionally gifted and skilled communicators at their event
Photo by TEDxOhioStateU
But for most, that’s not a winning strategy. You won’t be able to compete.
Photo by CHUTTERSNAP
Growing events (and yes, that includes small and mid-sized events too) will realize that connection and community will win out over content in the end, and they’ll focus their resources there.
Photo by niallkennedy
Absolutely produce the best content you can, but make the goal connecting with people.
Photo by katypang
When you provide connection (getting to know people, moving them into community, caring for them), it will provide a loyalty and sense of tribe that people can’t get elsewhere.
Photo by Dietmar Temps
Make the goal of hybrid events, including your content, connection, not consumption.
Photo by Park Troopers
Yes, it’s hard. Yes it would be easier to go back to the way things were.
Photo by Jordan Whitfield
Yes, it’s easy to focus on getting as many people as possible to attend your physical event. It might even create a short-term win.
Photo by TopRankMarketing
The result in the long term is loss and missed opportunity.
Photo by hannaneh710
We have to remember that record attendance does not guarantee a fulfilled mission.
Photo by Edwin Andrade
6. The mediocre middle will frustrate more event participants.
Photo by Martin Sanchez
If you look at most face to face and hybrid events, they use a lot of imitation. Find a successful hybrid event and copy it.
Photo by Hasrul Hassan aka amyrol™
We rely on imitation, not innovation.
Photo by Brett Jordan
While you can learn from others, trying to be someone else can end up stifling your organization’s voice and squelching your uniqueness.
Photo by flamesworddragon
Get good at being warm, empathetic, human.
Photo by Nick Fewings
7. Insight and access have become more valuable than content.
Photo by Rohan Makhecha
Insight = meaning
which is rare therefore it's valuable
Photo by Eden and Josh
Value is increasingly related to the size of the audience. And it’s inverse. The smaller the audience, the greater the value.
Photo by mikecohen1872
Your best leaders/team members/customers should get the most access to you, and they should also get your best insights.
Photo by PinkMoose
When you value people by being generous with your time and insight, they’ll value you more as well.
Photo by Alan Cleaver
Just because you can’t do it for everybody doesn’t mean you shouldn’t do it for anybody.
Photo by Barbara Company
Tips for your hybrid event
Photo by rachaelvoorhees
A. You’re planning three events, not just one that is live-streamed online.
Photo by Jose Carlos Figueiredo
Plan for three audiences: the face to face, those remote and the social media drivebys.
Photo by sekihan
How will you engage all three? What will you do to make sure it feels authentic to all three audiences?
Photo by Quasimondo
B. Unpolished is really resonating.
Photo by mortezarohani2
Be mindful of the humble and the deep rather than the flashy and the superficial.
Photo by libookperson
C. Slick graphics or video don’t make lame content exciting and shareable.
Photo by Elizabeth Haslam
D. DIMTY is critical to your hybrid event.
Photo by Valerie Everett
Do I Matter To You?
Photo by centrifuga ☁
