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Dell Case Study

Published on Nov 19, 2015

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PRESENTATION OUTLINE

1.

Dell

Reinvents Itself Through Social Media
Photo by Enthuan
2.

Issue

the company faced
Photo by marsmet535
3.

Jeff Jarvis

Post a Rant on his blog
4.

"Horrific Customer Service"

5.

"Dell Lies, Dell Sucks"

entitled post-
6.

Dell Hell

The tail become to be known as- 
7.

Engage Customer

Dell Launched a company wide Campaign to -
8.

Customer Serive

Improve
9.

Repair

Damage Reputation
10.

Dell Began

Training Employees
11.

Listen

How to 
12.

Engage

Customer on Social Media
13.

Outcome

Strong Social Media Relationship with Customer
14.

Increase Sales

3 Million in PC's and Accessories

Karen McGhee