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Physiology

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PRESENTATION OUTLINE

NEED FOR ACHIEVEMENT

RACHEL CRAWFORD, TYLER HARRISON, STEVEN GABEIT

The achievement motive concerns the desire to set challenging goals despite obstacles, frustrations, and set backs

David McCelland is the reason why achievement motive has been researched. David became interested in finding some quantitative way of measuring social motives

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To measure achievement motivation they use the Thematic Apperception Test(TAT)... This test consist of many different pictures that are shown to a participant, then the participant creates a story.