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Published on Jan 27, 2020
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MORE DECKS TO EXPLORE
PRESENTATION OUTLINE
What is the PURPOSE/desired outcome?
- What is the writer trying to accomplish?
- Are they trying to persuade the audience to take some action?
- Change their minds? Reconsider or think about something? Inspire?
- Communicate a particular experience?
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Who is the AUDIENCE?
- What are their beliefs, needs, or values?
- What are their biases?
- What kind of evidence will be needed to persuade the audience?
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What is the PERSONA/public image?
- Tone is the expression of attitude created by selection (diction), arrangement (syntax), and purposeful details & images.
- Is the writer's tone positive, negative, humorous, sorrowful/fearful, or neutral?
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What is the ARGUMENT/message?
- What is the thesis or argument?
- What is the purpose/desired outcome?
- What will the audience do if persuasion is successful?
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Rhetorical Devices and Strategies
- Appeals: Emotional, logical, and/or ethical
- Evidence: Facts, statistics, analogies, anecdotes, experts
- Figurative language: Similes, metaphors
- Text structures: Description, sequence, cause/effect, compare/contrast, problem/solution
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