Types and Explanations of Conformity

WHAT ARE YOU DOING

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WHY ARE YOU DOING IT

To be liked, avoid rejection, shallow, typically compliance

To be right, deeper, internalisation

Guest exposed to message 75% - 25% reduction is use

Experts changed the opinion of viewers - dangerous

as only the individual know - may forget or make a mistake

Majority Influence - Asch

Conformity to Social Roles

24 male volunteers

Right to withdraw, Informed consent, Physical and Psychological Harm, Superintendant

B & M - students guessed experimental set up - not role conformity

3 types of guards - Sadistic, Harsh, Kind - BBC - Guards over-run, by aggressive prisoners

J & S - role conformity is to group values - KKK high shocks - Nurses - Low

Obedience - Milgram