Social Influence

Published on Sep 21, 2020

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PRESENTATION OUTLINE

Social Influence

Photo by Greg Bulla

Topic 1

Types and Explanations of Conformity
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TYPES x3

WHAT ARE YOU DOING
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Compliance

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Internalisation

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Identification

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Explanations x2

WHY ARE YOU DOING IT
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NSI

To be liked, avoid rejection, shallow, typically compliance

ISI

To be right, deeper, internalisation

Evaluations

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Schultz 08- Towels

Guest exposed to message 75% - 25% reduction is use

Fein - Debates

Experts changed the opinion of viewers - dangerous
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Difficult to detect

as only the individual know - may forget or make a mistake
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Difficult to distinguish

Depends on the task

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Topic 2

Majority Influence - Asch

Asch

Untitled Slide

Unanimity

Task Difficulty

Evaluations

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Child of it's Time

Unconvincing Confederates

Issue with group size

Ethics

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Topic 3

Conformity to Social Roles

SPE

24 male volunteers

Evaluations

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Ethics

Right to withdraw, Informed consent, Physical and Psychological Harm, Superintendant
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Demand Characteristics

B & M - students guessed experimental set up - not role conformity

Not Automatic

3 types of guards - Sadistic, Harsh, Kind - BBC - Guards over-run, by aggressive prisoners

Group Norms

J & S - role conformity is to group values - KKK high shocks - Nurses - Low
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External Validity

Topic 4

Obedience - Milgram

Sean Quinn

Haiku Deck Pro User