1 of 30

Slide Notes

DownloadGo Live

Content Marketing BLOW OUT, by Kyle Bailey of Frontburner Marketing

Published on Jan 20, 2016

Everything is Content, and Content is Everything. You've heard of Content Marketing, but if you don't follow the rules laid out in this presentation, you're missing out on the true power of content in your marketing.

I also cover repurposing content here, which is a huge missed opportunity for most small business owners in Austin and across the nation.

You can also get your Content Marketing frequently asked questions answered here!

View Outline

MORE DECKS TO EXPLORE

PRESENTATION OUTLINE

1.

Content Marketing BLOWOUT
by Kyle Bailey of
Frontburner Marketing

Photo by DncnH
2.

Get Started! (Ideas)

  • 5 Keywords
  • Seasonal
  • Industry
  • Testimonials
  • LOCAL & MOBILE
Photo by DncnH
3.

INDEX

Create Content with an Eye for What Gets Indexed
Photo by LendingMemo
4.

Content Marketing

Photo by "JT" Taylor
5.

Rule #1

EVERYTHING IS CONTENT!
Photo by Thomas Hawk
6.

Rule #2

Repurposing is KING!
Photo by latddotcom
7.

Don't get HUNG UP

Trying to write NEW Content: Instead.....
Photo by latddotcom
8.

From a single blog post (I cover this later):

  • Create a set of images
  • Use those images to make a SlideShare
  • Use that SlideShare to make a Video
  • Republish the blog post on Medium and LinkedIn
  • Use the answers as a foundation for Q&A sites like Quora and Alignable (then link back!)
Photo by latddotcom
9.

What's Your Why?

(for your piece of content)
Photo by 13desetembro
10.

Untitled Slide

  • Educate
  • Elucidate
  • Exacserbate
  • Eradicate
  • Motivate
Photo by VinothChandar
11.

Asset Types:

  • Images
  • Blogs
  • Videos
Photo by launceston_lad
12.

Image Content

Photo by Thomas Tolkien
13.

Untitled Slide

  • GENERATE TONS
  • Markup
  • Flickr & Picasa
  • Google Plus
  • Google Plus Collections
  • Include in Blog posts and Site Pages
Photo by dok1
14.

Blog

Photo by GotCredit
15.

Untitled Slide

  • "Money Site"
  • "Off-Site"
  • Tier 2 or 3
Photo by nathanmac87
16.

Untitled Slide

  • On your main site
  • Build offsite Blogs
  • Guest Blog w alliance partners
Photo by ednl
17.

Build a blog in a way
so you can make a
VIDEO out of it

Photo by Earthworm
18.

Untitled Slide

  • Use H Tags to divide Content
  • These are your Core Value Props
  • If you do it right, they are your slides in your video
  • Combine with images
  • Less than 60 seconds
Photo by Carbon Arc
19.

Video Format:

  • 10 images
  • 4 seconds per image
  • 2 seconds of transition
  • 60 seconds
  • Title & Description for SEO
  • Ask for my video markup guide
Photo by TheAlieness GiselaGiardino²³
20.

SOCIAL

Photo by mkhmarketing
21.

Untitled Slide

  • Build your account carefully
  • Build Keyword Accounts fast
  • Share EVERYTHING. ALL THE TIME
Photo by linda yvonne
22.

Hootsuite is your friend

Photo by Link Humans UK
23.

Know your hashtags

Photo by jeffisageek
24.

Know your Influencers

Photo by jurvetson
25.

Blog Types

Photo by Leo Reynolds
26.

Untitled Slide

  • 5 steps
  • 5 facts
  • 5 fears
  • In the news
  • He said She said
Photo by ralph and jenny
27.

Not Rocket Science

  • Not Rocket Science
  • Not Shakespeare
Photo by Huntington Theatre Company
28.

FAST - VOLUME

Photo by smashthirteen
29.

Originality is Rare

GET IT OUT THERE
Photo by Steve Wilson - over 7 million views Thanks !!
30.

Untitled Slide

  • I
  • N
  • D
  • E
  • X
Photo by Manitoba Historical Maps

Kyle Bailey

Haiku Deck Pro User
https://www.frontburnermarketing.net