PRESENTATION OUTLINE
PERCENTAGE OF TARGET ACHIEVED IN JANUARY 2014
JANUARY 2014 GROUP CREATIVE TARGET
PERCENTAGE OF TARGET ACHIEVED IN FEBRUARY 2014
FEBRUARY 2014 GROUP CREATIVE TARGET
PERCENTAGE OF TARGET ACHIEVED IN MARCH 2014
MARCH 2014 GROUP CREATIVE TARGET
PERCENTAGE OF TARGET ACHIEVED IN TOTAL Q1
Q 1 GROUP CREATIVE TARGET
AVERAGE COMMERCIAL CHARGE Q1
AVERAGE COMMERCIAL CHARGE
AVERAGE COMMERCIAL CHARGE
AVERAGE COMMERCIAL CHARGE
AVERAGE COMMERCIAL CHARGE
AVERAGE COMMERCIAL CHARGE
AVERAGE COMMERCIAL CHARGE
AVERAGE COMMERCIAL CHARGE
AVERAGE COMMERCIAL CHARGE
AVERAGE COMMERCIAL CHARGE ACROSS GROUP
If every station that fell below the £227 mark had sold creative at this amount we would have generated £172,312 in Q1, compared to £149,505.
That would have been a Q1 Hit.
AMOUNT OF ADS PRODUCED Q1
IVAN RENHARD PULSE
- Got his creative mojo back!
- Interacting with the team
- Hit first 3 targets
RYAN SMITH PEAK
- Now selling more music
- Setting up a "Creative Clinic"
- Hit first 3 targets
ANTHONY / DAVID LODGE
- Anthony continues to develop/committed to team
- David needs to integrate with team more
- But is developing into a top writer after only 3 months
BEV SWANSEA
- Experienced writer
- Can turn it on when she wants to
- Needs to get her mojo back
LAURA "CATLOW" WAVE
- Quickly became part of team
- Creative and musically talented
- Writing is developing every month
LOUISE / DAN SIGNAL/SIGNAL 107
- Both top writers
- Can be "fiesty"
- But both committed to their craft
RAEGAN JUICE
- Talented and experienced writer
- Target / revenue focussed
- Writing needs to be more audience focused
PRODUCTION
- Happy / motivated team
- Chris Peace taking a more managerial role
- Coped well through 6 seminars in Q1 with reduced team
- Just recruited new producer, Rick Loynes
FUTURE INITIATIVES
- Working on creative clinic with Ryan
- 3 month creative review with David/Laura/Raegan
- World Cup: Voices and music
MONTHLY CREATIVE AWARD
- Disc for producer
- Disc for writer
- Disc for client
- Picture on intranet/screens
Getting great feedback on creative writing and production, with March being a high point.
Thanks for the support you give your writers.