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Dec. 2018 Media Literacy Posters

Published on Dec 29, 2018

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PRESENTATION OUTLINE

Today we define literacy as the sharing of meaning through symbols. Everyone – from all walks of life – needs to be able to create and share meaning through language, images, sounds, and other media forms.

Renee Hobbs, Create to learn: introduction to digital literacy, 2017, p. 5

Photo by Markus Spiske

In Ancient Greece, a literate man was skilled in the art of rhetoric, possessing the ability to use public speaking to move the hearts and minds of other men in the Forum.

Photo by dronepicr

We live in a participatory culture where all of us are increasingly expected to share and contribute our knowledge with others.

Photo by Ewa Rozkosz

Digital and media literacy can be defined as the lifelong learning process that involves

Photo by Markus Spiske

Accessing

Photo by Samuel Zeller

Analyzing

Photo by rawpixel

Creating

Photo by Kevin Jarrett

Reflecting

Photo by reid.gilman

and Taking Action

Photo by crowt59

using the power of communication and information to make a difference in the world.

Photo by 401(K) 2013

COMMUNICATION STRATEGY

Photo by iglooo101

Who are we?

Who is our target audience?

Photo by Anirudh Koul

How will they encounter our message?

Photo by robynejay

KNOWLEDGE
What do we want our audience to know?

ATTITUDES
What do we want our audience to feel?

Photo by Rakesh JV

BEHAVIOR
What do we want our audience to do?

Photo by mdanys

Digital writing requires us to make intentional choices about what we want to say, as well as how we choose the media in which we say it.
Argument in the real world, p. 11.

Mode
the genre of a text

Photo by mtnrockdhh

Media:
the elements of form used to create a text, including alphabetic text, images, sounds, links, and videos

Photo by mkhmarketing

Audience
The reader, listener, or viewer of the text, both intended and incidental

Purpose
the goals of the writer in terms of substance, audience response, and writer's voice

Photo by Jeremy Bishop

Situation
the context for the writer, as well as the demands or constraints of the writing task

Photo by ccPixs.com

Move beyond "elegant consumption"

STRATEGIES OF ARGUMENTATION

Analyze evidence in light of existing knowledge.

Photo by Rupa Panda

Interpret the evidence to explain what it shows.

Develop warrants—statements of connection—that show why the evidence is relevant to the claim.

Photo by kenteegardin

Use the evidence and the explanations to solve a problem.

COMMON TYPES OF EVIDENCE

Scientific law—
proven facts that are considered basically indisputable.

Photo by tj.blackwell

Statistical data—
The results of controlled studies. Figures can be manipulated to support different conclusions, but the data itself is objective.

Photo by Arenamontanus

Expert opinion—
the opinion of an individual or group that has studied data, law, or a specific discipline where expertise is recognized.

Photo by poptech

Opinion of a noted individual—
the opinion of a person whose character and opinions have grown to be trusted.

Anecdotal evidence—
a single example that is used to prove a point.

Photo by Doundounba

EFFECTIVE DESIGN PRINCIPLES
Robin Williams, Non-designer's Design Book, 2014, p. 13

Photo by K_Dafalias

Contrast
“The idea behind contrast is to avoid elements on the page that
are merely similar. If the elements (type, color, size, line thickness, shape, space, etc.) are not the same, then make them very different.”

Repetition
“Repeat visual elements of the design throughout the piece . . . .
This develops the organization and strengthens the unity.”

Photo by Rebecca_bexxi

Alignment
“Nothing should be placed on the page arbitrarily. Every element should have some visual connection with another element on the page.”

Photo by quapan

Proximity
“Items related to each other should be grouped close together. When several items are in close proximity to each other, they become one visual unit rather than several separate units.”

Photo by Alberto_VO5

BEING CREATIVE
involves doing something. It would be odd to describe as creative someone who never did anything. To call somebody creative suggests that they are actively producing something in a deliberate way.
Robinson, 2011, p. 142

Habits of Mind
Essential for Success
Framework for Success in Postsecondary Writing, 2011, p.1

Photo by Zac Durant

Curiosity
the desire to know more about the world.

Photo by Bu Yousef

Openness
the willingness to consider new ways of being and thinking in the world.

Engagement
a sense of investment and involvement in learning.

Photo by Auzigog

Creativity
the ability to use novel approaches for generating, investigating, and representing ideas.

Persistence
the ability to sustain interest in and attention to short- and long-term projects.

Photo by Al_HikesAZ

Responsibility
the ability to take ownership of one’s actions and understand the consequences of those actions for oneself and others.

Photo by The U.S. Army

Flexibility
the ability to adapt to situations, expectations, or demands.

Photo by a4gpa

Metacognition
the ability to reflect on one’s own thinking as well as on the individual and cultural processes used to structure knowledge.

Photo by illuminaut