C2L Ch. 10-Infographics
Published on Mar 07, 2021
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"Imagine if the world lived along a single street, the the richest households on one end, the poorest on the other — and every door flung open to the public." –Anna Rosling Rönnlund
"The communication process that Anna uses by showing examples of toothbrushes around the world is called DATA REDUCTION, which is an approach to analyzing data by simplifying it in order to determine essential patterns" (p. 156).
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"Data reduction may sound technical but it's actually a type of storytelling" (p. 156).
Photo by Mike Erskine
"By representing people's lifestyles through photographs of their toothbrushes
Photo by Henrik Lagercrantz
"Anna uses synechdoche, a type of metaphor, letting toothbrushes represent or symbolize the larger and more abstract concept of wealth.
Photo by Morgan Housel
"Synechdoche is a device used in effective communication that involves letting the part stand for the whole" (p. 157). Examples: All hands on deck. Nice wheels. The White Sox lost.
"Infographics are powerful because images are highly effective forms of communication and expression. We have long known that people process words and pictures differently. The concept of dual coding theory explains why infographics are effective for informing and persuading" (p. 157).
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"Dual coding refers to the cognitive process involved in comprehending visual and verbal information. . . . The brain does not differentiate between real-life experiences and still or moving images.
"We process images as if they were experiences" (p. 157)
Photo by Uriel Soberanes
"Readers actually read 28% of the words on a computer screen" (p. 157).
"Graphic designers use dynamic content and comparison/contrast to control people's attention and aid in their comprehension of numerical data that is presented visually" (p. 157).
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"An infographic combines one or more data visualization with some graphics or text to point out relationships, show a process, tell a story, or persuade. To create an infographic, an individual must have a communicative purpose and an intended audience, applying a creatie process with some understanding of the underlying data and its context" (p. 158).
Photo by William Iven
"Comparison and contrast is a timeless rhetorical tool to advance an argument, represent ideas, or develop a persuasive message" (p. 159).
Photo by Glenn Carstens-Peters
"People tend to find infographics to be more believable when they confirm what is already known. This phenomenon is called the confirmation bias and it's the tendency to search for, interpret, favor, and recall information that matches our pre-existing beliefs" (p. 161).
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