Five Trends You May Have Missed in the Fast Food Franchising Industry

Once you decide to step up and become your own boss, you will need to start following the trends of your chosen business. In the wide world of fast food franchises, things are always evolving.

Many of the long running franchises can depend on customer loyalty to keep their operations afloat. However, that doesn’t mean they aren’t constantly looking for ways to innovate and find new menu items to add.

Topics of Discussion

• Mobile Everything
• Generation Z Stepping Up
• Options Everywhere
• Going Green
• Spice Matters

1. Today’s fast food consumer is extremely tech savvy. You’ll know this by the simple fact that everyone in line for your business is probably texting or checking in on their Smartphones. Fast food franchises are capitalizing on this trend by offering things like loyalty programs, smartphone payments, mobile ordering and, of course, marketing campaigns.

2. Coming on the heels of the Millennials is Generation Z. This is the new group of up and coming consumers who have developed some sophisticated palates. That’s not to say they don’t want the tried and true things like pizza, chicken, pasta, or hot dogs. They’re all still munching on those items but they’re looking for variations on a theme. For instance, if they want a hot dog, they might gravitate towards Hot Dog on a Stick as a fun and tasty alternative to the basic hot dog in a bun.

3. Another quick moving trend in fast food franchises is the ability to open up service in just about any space. Many grocery stores have set up Starbucks and/or Panda Express counters in their facilities. Drugstores like Walgreens are selling smoothies, juices, and shakes. Even vending machines have gotten more sophisticated with their snack selections. Bottom line: if there is an empty space with foot traffic, it can be filled with a fast food franchise.

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Disclaimer: This information is not intended as an offer to sell, or the solicitation of an offer to buy, a franchise. It is for information purposes only. Currently, the following states regulate the offer and sale of franchises: California, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington, and Wisconsin. If you are a resident of or want to locate a franchise in one of these states, we will not offer you a franchise unless and until we have complied with applicable pre-sale registration and disclosure requirements in your state. Franchise offerings are made by Franchise Disclosure Document only.