EVENT SHUTDOWN

THE STEPS

• Feedback Collection
• Financial Review
• Debriefing
• Marketing Update
• Conclusion

DEFINITION

• "Event evaluation is an activity that seeks to understand and measure the extent to which an event has succeeded in achieving its purpose." (MBA Knowledge Base, No Date)

FEEDBACK COLLECTION

• Sponsors
• Media
• Customers
• Organizers
• (Key, 2015)

FINANCIAL REVIEW

• Finalize & Audit Accounts
• Return on Investment
• Cash Flow
• (Key, 2015)

DEBRIEFING

• Evaluate all information
• Objectives met
• Possible improvements
• Morale boost
• (Key, 2015)

MARKETING UPDATE

• Websites
• Social media
• Press
• Interviews
• (Key, 2015)

CONCLUSION

• Every information is crucial
• Evaluation is key to future success

TABLE OF REFERENCES

• Key, C. (2015) No rest for #Eventprofs: 8 essential things to do after your event. Available at: http://www.eventmanagerblog.com/no-rest-for-eventprofs (Accessed: 23 February 2017).
• MBA Knowledge Base (No Date) Available at: http://www.mbaknol.com/marketing-management/event-evaluation/ (Accessed: 23 February 2017).