HOUSE OF IDEAS

LESSONS LEARNED

PROBLEMS

• ROGUE DEVELOPMENT
• DOMAIN CHANGES
• SERVER ERRORS
• AD CHALLENGES
• WEB DESIGN

SITE MIGRATIONS

DOMAIN CHANGES

AD CHALLENGES

SERVER ERRORS

WEBSITE REDESIGN

WHAT'S OUR DOMAIN?

HOUSEOFIDEAS.CO
SNAPCREATIVITY.COM
GIGGLESGALORE.NET

DECISIONS

• AD EARNING POTENTIAL
• PLATFORM ARCHITECTURE
• USER EXPERIENCE
• BRANDING IMPACT
• SEO IMPACT AND POTENTIAL
• OTHER WEIRD EFFECTS

YOUR OWN DOMAIN

PLATFORM BENEFITS

• PAGE SPEED
• SMART LINKING AT SCALE
• TOP 5% POSTS (Manual)
• SEO Content Optimization (AUTOMAGIC)
• REPORTING / CONSULTATION
• UX / NEWSLETTER FEATURES

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HOW DO WE MAKE MORE MONEY?

MOVING FORWARD

WHAT IS RPM?

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WHAT CAN WE SELL TO 7 PEOPLE? AND FOR HOW MUCH?

HOW MUCH RPM - 1% Conversion Rate?

ADVERTISING IDEAS

• NATIVE ADS
• SPONSORSHIPS
• CAN RANGE FROM $20-50 RPM

AFFILIATE MARKETING IDEAS

• PARTY / CRAFT RETAILERS
• AMAZON
• ALL THINGS BLOGGING
• CAN RANGE FROM $10-200 (x 7 people)

PRODUCT IDEAS

• NICHE PRODUCTS
• BRAND NEW PRODUCT
• ACCESSORIES / ADD-ONS
• CAN RANGE FROM $10-$100 (x 7 people)

E-BOOK & GUIDE IDEAS

• PREMIUM NICHE CONTENT
• PREMIUM NEWSLETTER SUBSCRIPTIONS
• HOW TO START & GROW A BLOGGING BUSINESS
• CAN BE PRICED FROM $0-100

COURSE IDEAS

• HOW-TO NICHE COURSES
• HOW TO START & GROW A BLOGGING BUSINESS
• CAN BE PRICED FROM $50-1,000

MOVING FORWARD

YEAR 1

• 20 CLIENTS
• MORE SEO TRAFFIC FOR EVERYONE
• LAUNCH NEW PLATFORM FEATURES
• MOBILE OPTIMIZATION FOR ALL
• BUILD SITE EQUITY AND HISTORY
• TEST NEW WAYS TO MAKE MONEY
• TEST NEW WAYS TO GET MORE TRAFFIC
• TEST NEW WAYS TO CONVERT TRAFFIC
• TEST NEW WAYS TO USE EMAIL
• HOI DESIGN & EXPERIENCE

YEAR 2

• 50 PARTNERS ACROSS 5-8 VERTICALS
• AUDIENCE OPTIMIZATION
• CONTINUED MOBILE AND SEO OPTIMIZATION
• CONSIDER CONSOLIDATING TO SINGLE DOMAIN
• TEST NEW WAYS TO MAKE MONEY
• TEST NEW WAYS TO GET MORE TRAFFIC
• TEST NEW WAYS TO CONVERT TRAFFIC
• TEST NEW WAYS TO USE EMAIL
• HOI DESIGN & EXPERIENCE
• KEEP IMPROVING THE PLATFORM

SLACK

USE CASES

• TRAFFIC IDEAS
• BUSINESS IDEAS
• DESIGN IDEAS
• SEO CONSULTING
• CONTENT COLLABORATION
• INFORMATION SHARING