PRESENTATION OUTLINE
The Anatomy of a Great Ice Cream Franchise
It’s an age-old question: “How do I become a good business owner?” Unfortunately, we can’t run through all aspects of that question in one sitting. But there are some key considerations to keep in mind for an ice cream franchise owner or potential owner.
When the foundations are in place, business owners will find that systems and processes can become more streamlined, boosting the chances of achievement. Take a look below as we scrape the surface of what a great ice cream franchise is made of.
Topics of Discussion
- Finding a Sweet Spot
- Following the Business Plan
- Don’t Forget Why You’re Here
1. We’ve all heard it: “location, location, location!” One of the most critical aspects of an ice cream franchise – or any business for that matter – is making sure the location of the store is conducive to business. Are you in a place where ice cream is a popular treat? Is the climate agreeable for a frosty snack? Finding the best location for your ice cream franchise will depend on several factors, so it’s important to make sure that you and the franchisor have done some research.
2. All businesses should start with a thorough and well-researched business plan. A good indicator of a good franchise is the discipline used for creating the business plan, and the degree to which ice cream franchise owners actually follow through with the goals and processes listed. The best business owners have taken the time to map out milestones for growth. But it’s one thing just to have them – it’s key to be consistent and follow-up on them. Is the business performing to its original goals? What goals haven’t been met, and what can be changed to ensure this never happens again?
3. Anyone can tell you – when they bite into a fresh, quality ice cream cone, they feel happy. Whether it’s a date night, a celebration, or just a nice night for a frosty treat, customers will always leave with a smile. The best ice cream franchise owners understand their contribution to their communities, and always strive to keep a smile on their customers’ faces. When you truly enjoy what you do, the tougher times can seem easier and good times even better. This positivity will seep into all aspects of the business, helping to cultivate an environment where the business can flourish.
Disclaimer: This information is not intended as an offer to sell, or the solicitation of an offer to buy, a franchise. It is for information purposes only. Currently, the following states regulate the offer and sale of franchises: California, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington, and Wisconsin. If you are a resident of or want to locate a franchise in one of these states, we will not offer you a franchise unless and until we have complied with applicable pre-sale registration and disclosure requirements in your state. Franchise offerings are made by Franchise Disclosure Document only.
