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Social PR Crash Course Part1

Published on Nov 19, 2015

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MORE DECKS TO EXPLORE

PRESENTATION OUTLINE

1.

90%

USE FACEBOOK AS A PRIMARY NEWS SOURCE- 2X THAT OF WSJ
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2.

67%

USE SOCIAL MEDIA TO MONITOR NEWS
Photo by Michael Connell
3.

FACEBOOK IS #1 #SM NEWS SOURCE

TWITTER IS #2
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4.

FACEBOOK IS THE LEADER

IN NEWS DISTRIBUTION
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5.

BE NEWSWORTHY ON FACEBOOK

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6.

TIMELY

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7.

RELEVANT

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8.

ENGAGING

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9.

SOCIAL PR

BY @LISABUYER
10.

REFERENCE: 2012 SOCIAL MEDIA NEWSROOM REPORT

TEKGROUP.COM
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12.

WHAT IS SOCIAL PR?

Photo by Matt Biddulph
13.

BE THE EDITOR

OF YOUR SOCIAL MEDIA CHANNEL NEWS
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14.

SOCIAL PR CHANNELS

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OWNED SOCIAL PR CHANNELS

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PAID SOCIAL PR

Photo by Mark Fischer
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EARNED SOCIAL PR MEDIA

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IMAGINE ALL COMMERCIALS???

BE THE SOCIAL EDITOR VERSUS AD DIRECTOR
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19.

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Lisa Buyer

Haiku Deck Pro User
thebuyergroup.com