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Israel Real Estate

Published on Feb 04, 2016

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PRESENTATION OUTLINE

1.

Internet Marketing Domination

Reputation Elevation
2.

Objectives

  • 100,000,000 NIS / 20 Transactions
  • 20 Clients / Year
  • 200 Prospects / Year
  • Differentiation
  • Authority
Photo by kevin dooley
3.

Anglo audiences are accustomed to a higher standards of Internet marketing than the average Israeli firm is holding at.

4.

Swiss Army Knife Plan

  • Lead Gen Website
  • Facebook Custom Audience
  • Retargeting
  • It's Simple But It Does Everything
Photo by CapCase
5.

Basic Lead Gen Site

  • Wordpress
  • Design Superior To Competition
  • Text Elements Written To Connect
  • Mobile Optimized
  • 1 Page > 3500 NIS Investment
6.

Full Site

  • Up To 7 Pages
  • Includes Beautiful Listings
  • Ability To Search Listings
  • Blog (Optional)
  • 13,500 NIS Investment
7.

Problems With Print

  • Your Ad Is With Dozens Of Others
  • Hard To Track Results
  • Many Copies Get Thrown Away
  • Targeting Mostly By Nieghborhood
  • Can't Test To Find What Works Best
Photo by cirocco
8.

Facebook

  • Use Custom Audience To Target Anglos
  • Set Up Facebook Page (Including Artwork)
  • Split-Testing
  • Test Any Marketing Ideas You Have In Days
  • Trackable Results
Photo by mgysler
9.

I Will Only Make My Facebook Audience Available To One Jerusalem Real Estate Agent... Is That You?

10.

Advertise Up To 10 Listings Per Month And Watch The Phone Start Ringing

11.

Means Authority

Social Proof
Photo by Anirudh Koul
12.

Goal Of 250 Visitors Per Month

13.

Investment

  • FB Page Setup > 400 NIS
  • Ads > 4,500 NIS / Month
14.

RETARGETING

Prestige. Automated Follow Up. Results.
Photo by kevin dooley
15.

When You Shop Online, Do You Cross Shop Multiple Vendors?

Photo by Prayitno / Thank you for (5 millions +) views
16.

When You Shop Online, Do You Ever Get Distracted By Other Things?

Photo by camknows
17.

Retargeting Means Cross Shoppers Choose You. Retargeting Means Getting Distracted Visitors Back

18.

Retargeting Increases ROI On Every Activity You Do That Gets People To Your Site

Photo by icmaonline
19.

Retargeting Stats

  • Lifts Trademark Search 1046% (comScore)
  • Increases Site Visitation 726% In 4 Weeks (comScore)
  • 10x More Likely To Be Clicked Than Standard Display Ads
  • Typical ROI of 700-1000%
20.

Getting Seen Everywhere Means Prestige And Authority. Especially When You Show Up On NYTIMES.COM.

Photo by marcp_dmoz
21.

Plan

  • Retargeting For Up To 300/Month
  • Ads Through Most Major Ad Exchanges
  • Up To 8 New Designs Per Month
  • Publicize Listings Or Events
  • 2,000 NIS/Month Investment
22.

Video

Grab Attention. Be Heard.
23.

Video By The Numbers

  • Forbes: 50% of executives purchase after video
  • Online Publishers Association: 46% take action after watching video
  • People who watch video are 64% more likely to purchase on retail site
  • Real estate listings with video get 403% more inquiries
  • 90% say seeing a video is helpful in making a decision
24.

Our Approach To Video

  • Connect To Your Audience
  • Eye Catching Graphics
  • Encourage Action Taking
25.

Video Types

  • Whiteboard
  • Animation
  • Classic Text

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