Art of Social Media Taining by Andrea Wilcox

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Slide Notes

Art of Social Media Taining

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PRESENTATION OUTLINE

The art of Social media training

Training is often boring

Photo by Alex E. Proimos

Play a game, be engaging, make it relevant

Photo by David Basanta

Who we scratch it for

SA Top 100, Global Fortune 500

Photo by PinkMoose

Dot com bomb

(Context at the beginning of the story ...2001)

Photo by james.gregory

Unsophisticated start

Photo by AdamKR

Early wins

(BigCo Clients, International Awards & Recognition)

Photo by Sebastian.gone.archi

Splendid time

It felt easy, we won a lot, we had flow

Photo by afu007

Prime time

Land grab, thinking bigger, almost wreckless

Photo by Stuck in Customs

Crisis Hit

2007/8

Photo by Isaac Torrontera

10.

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Slow to figure it out
Slow to respond
Ego got in the way
Failure wasn't an option but we didn't know how to succeed
We burned and suffered .... for a long time (years)
We came close to the end

Photo by TAKUMA KIMURA

11.

Death by 1,000 lashings

Fumbled along without bold decisions

Photo by kevin dooley

12.

Humble climb out of a deep hole

Photo by dno1967b

13.

Move+ to win

A plan emerged ...

14.

Unexciting results

We were trying to do too much

Photo by theimpulsivebuy

15.

Insights

We started learning and noticing more

Photo by chrismar

16.

Everything took longer than we imagined

Photo by rennes.i

17.

Cash worries were debilitating

We needed a $$ partner

Photo by Gregor Winter

18.

Monday shouldn't equal Changeday

Initiative fatigure

Photo by heidigoseek

19.

Repetition was very helpful

(repeat until everyone was bored ... then repeat some more)

Photo by mortimer?

20.

Key actions

The emergence of a newer plan

Photo by Elsie esq.

21.

Fewer initiatives

We started doing less on the business and more on the projects

Photo by sant.o

22.

We productised & unitised our offering

Easier to propose & optimise

Photo by pylm

23.

Culture of recognition

Culture code / Trainiac DNA

Photo by Alex '77

24.

Sold less and solved more

Photo by worldwaterweek

25.

Cost control

salary (ratios) & once off vs annual costs

Photo by avlxyz

26.

Visibility of key metrics

(and celebration every day)

Photo by Jamiecat *

27.

Role definition / accountabailities

(who's the who?)

Photo by rgmcfadden

28.

Fix bottlenecks not everything

never a shortage of things to fix

Photo by Michael Klassen

29.

Stopped confusing care with control

letting go has been a remarkably smart move

Photo by TijmenKielen.com

30.

Leadership

got uninvolved, launched self management

Photo by MSC Academy U13 Green

31.

We are winning & loving it

Photo by hallenberg

32.

Questions

Photo by Derek Bridges

Slide Notes