PRESENTATION OUTLINE
Speakers: Cole and Lauren
Audience: citizens of Coppell, the mayor, and construction workers
The purpose of our campaign is to make known the dangers of all the construction going on in Coppell and to decrease some of it.
We would want to post our poster outside city hall. We would want our tv ad to be aired on FOX and our radio ad on Kiss FM.
We are going to use slogan for our poster that targets the mayor and city hall. Using a slogan can be convincing but not too harsh and we won't come off to rude.
For our tv ad, we are targeting citizens of Coppell and using plain folks appeal. We are using a tv ad because everyone watches tv. If we use plain folk appeal it will hopefully convince the audience that anyone can take a stand and help decrease construction.
For our radio ad, we are using the appeal to fear, airing it on Kiss FM, and targeting construction workers. Many workers have gotten hurt so by using the appeal to fear it will show them that construction needs to be decreased and made safer. We are using a radio ad because workers listen to the radio will working.
