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Prestige Pricing

Published on Dec 25, 2015

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1.

Prestige Pricing

Zach&Ross
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2.

What is Prestige Pricing?

Charging a higher price to give the illusion of higher quality.
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3.

Advantages

  • Large profits as customers will spend a lot of money for your products.
  • It makes the brand look high quality so you will gain more customers.
  • It makes the company well known.
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4.

Dis-Advantages

  • Some people can't afford the high prices.
  • Some people don't want to spend a lot of money on a want not a need.
  • Well known for high prices which isn't always a good thing.
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5.

Examples

  • Armani
  • Chanel
  • Hugo Boss
  • Apple
  • Ralph Lauren
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