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DownloadGo Live

Steve2

Published on Nov 18, 2015

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PRESENTATION OUTLINE

1.

PAID MEDIA

Photo by Daniel Y. Go
2.

OVERVIEW

  • Social media today
  • Volume of content
  • Paid media
  • Case studies
  • Q & A
Photo by *janine*
3.

SOCIAL MEDIA TODAY

MESSAGE + CHANNEL + TIME + AUDIENCE = RESONANCE
Photo by pepe50
4.

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5.

SCALE MATTERS

Photo by AraXav
6.

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7.

YOUR BRAND

IS WHAT PEOPLE SAY ABOUT YOU WHEN YOU'RE NOT IN THE ROOM
Photo by cortto
8.

10 YEAR ANNIVERSARY

1.15 BILLION USERS AS OF JUNE 2013
Photo by decar66
9.

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10.

FANS & FOLLOWERS

SOCIAL-CENTRIC STRATEGIES
Photo by powazny
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13.

CLICKS & CONVERSIONS

ROI-CENTRIC STRATEGIES
Photo by • ian
14.

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15.

SOCIAL AD SPENDING

TO HIT $9.5 BILLION, UP 30.5% FROM LAST YEAR
Photo by aresauburn™
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20.

CONTENT

Photo by mkhmarketing
21.

AD PLACEMENT

CONTENT HAS BECOME THE AD
22.

EVERY MINUTE THERE ARE...

23.

AD PLACEMENT

CONTENT HAS BECOME THE AD
24.

COMPELLING CONTENT

Photo by Rakesh JV
25.

YOUR CONTENT BECOMES THE AD

26.

AD PLACEMENT

CONTENT HAS BECOME THE AD
27.

AD PLACEMENT

CONTENT HAS BECOME THE AD
28.

GOPRO

Photo by SteveSchwarzPhotography
29.

GOPRO

Photo by SteveSchwarzPhotography
30.

PAID MEDIA 101

USE POWER EDITOR ON GOOGLE CHROME
Photo by Robert S. Donovan
31.

GOPRO

Photo by SteveSchwarzPhotography
32.

UNPUBLISHED POSTS

Photo by SonOfJordan
33.

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Photo by joshbousel
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Photo by joshbousel
35.

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Photo by joshbousel
36.

HYPER TARGETING

Photo by Doha Sam
37.

BONE SUCKIN' SAUCE

38.

BONE SUCKIN' SAUCE

39.

CUSTOM AUDIENCE

Photo by clickykbd
40.

BONE SUCKIN' SAUCE

41.

FACEBOOK EXCHANGE (FBX)

Photo by Amelien (Fr)
42.

CASE STUDIES

TOUGH MUDDER, GoPRO, CHAMBER
Photo by Claudio.Ar
43.

TOUGH MUDDER

Photo by The 621st Contingency Response Wing
44.

TOUGH MUDDER

45.

QUESTIONS & ANSWERS

Photo by ed_needs_a_bicycle
46.

GoPRO

Photo by SteveSchwarzPhotography
47.

Q & A

Photo by Victor Bonomi
48.

QUESTIONS & ANSWERS

Photo by ed_needs_a_bicycle
49.

MOBILE

61% SMARTPHONE USERS ACCESS SOCIAL MEDIA
Photo by Luz Adriana Villa A.
50.

MOBILE

61% SMARTPHONE USERS ACCESS SOCIAL MEDIA
Photo by Luz Adriana Villa A.
51.

MOBILE

61% SMARTPHONE USERS ACCESS SOCIAL MEDIA
Photo by davepatten
52.

GoPro

53.

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Photo by net_efekt
54.

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55.

SURPRISE & DELIGHT

Photo by wsilver
56.

TWITTER

Twitter promoted tweets - but the twitter IPO will bring dramatic advances to advertising options on twitter
Photo by sqrphoto
57.

PINTEREST

Photo by ShardsOfBlue
58.

LINKEDIN

Photo by nan palmero
59.

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Photo by Quasimondo
60.

Q & A

Photo by PBoGS

Steve Sack