FEBRUARY 2015

THE 5 CREATIVE CORNERSTONES!

CREATIVE CORNERSTONES

• Quality briefs
• Scripts with hooks
• Proper presentation
• Quality production
• Quantity of briefs

1) QUALITY OF BRIEFS

• Training at station
• "Meaning of the Offer"
• New brief form

2) SCRIPTS WITH HOOKS

• Always pushing the writers to be better
• Constantly developing our creative philosophy
• Quarterly Creative Days
• Creative Client workshops

3) PROPER PRESENTATION

• Face to face
• On the 'phone
• MP3
• These are the only ways a client gets to hear a script

4) QUALITY PRODUCTION

• Constantly pushing producers
• Longer Hooks
• Improve profile at stations
• Producers will lead next Creative Day

5) QUANTITY OF BRIEFS

• Agree a weekly creative brief minimum
• with Sales Manager/Director
• Writer
• Me

WHAT DO YOU GET FOR £250/£320

WHAT GOES INTO WRITING A SCRIPT?

WHAT GOES INTO PRODUCING A COMMERCIAL?

WHAT DO YOU GET FOR £260? WRITING

WHAT DO YOU GET FOR £260? PRODUCTION

SINGLE AD

• Appreciate the effort
• Appreciate the value for money
• Appreciate the time involved
• Less inclined to discount

CLIENT CREATIVE WORKSHOPS

CLIENT CREATIVE WORKSHOP

GILL SARATH

GILL SARATH

C.C.W.

• Execs present potential clients to MD/DM
• 1 hour meeting with 5 clients in one day
• Presentation/Brainstorm
• At station or other location
• Start with Wish FM

TEAM UPDATE:

• Richard at Peak
• Stuart at Signal 107
• Thys in Production
• David Scott staying