ATTRACT BUYERS; PRE-SELL YOURSELF

FOR NOW, THEY'RE A BUYER

BEFORE THE PITCH

AVOID "NUMBER ONE, BIGGEST, BEST, GLOBAL"

SELL BENEFITS (THE BUYER'S STUFF)

BE ABLE TO PROVE EVERYTHING YOU SAY

RUN TOWARDS THEM

WE WONT BE LOW, BUT WE BETTER BE IN THE BARGAINING RANGE

YOU'RE EVANGELIZING!!!